Core Insights - The essence of product success lies in understanding user needs through genuine dialogue rather than closed-door analysis [1] - The community is viewed as a bridge between the brand and users, facilitating product iteration based on user feedback [2][4] Group 1: Community Engagement - The core of a quality community is not merely UGC content but establishing a "no-distance communication channel" between the brand and users [2] - Community operations significantly enhance user loyalty and extend user lifetime value, addressing user retention challenges [2] - Users can find practical information and connect with like-minded individuals through discussions and experience sharing, fostering a strong sense of belonging [2][13] Group 2: Genuine Communication - Genuine communication requires abandoning formalities, focusing on specific and sincere responses to user feedback [3] - The community's approach encourages users to share their true thoughts, reducing their wariness towards the brand [3] Group 3: User Participation in Product Design - The community has established a complete mechanism for user participation in product design, turning feedback into visible product changes [4] - The success of products like "Dongfang Zhenxuan Spring Jian Papaya" demonstrates the effectiveness of user involvement in product development [4][9] Group 4: Building Trust - Trust is built through visible improvements rather than just maintaining a "zero negative feedback" approach [15] - The community's core value lies in sincerity and actionable feedback mechanisms, allowing users to participate in product design [16] - The brand's commitment to genuine communication fosters a unique ecosystem where users actively share experiences and assist new users [15][16] Group 5: Industry Implications - The practice of user co-creation highlights the importance of genuine engagement and respect for user input in product development [16] - The community serves as a space for mutual growth rather than just a traffic entry point, emphasizing the need for brands to listen to users [16]