东方甄选自营纯牛奶
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东方甄选自营品再出爆款!直播宣布:益生菌成为第三季度自营品“销冠”
Cai Jing Wang· 2025-10-15 15:12
Core Insights - Oriental Selection's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the health and nutrition sector [1][3]. Product Development - Historically, Oriental Selection's self-operated product rankings were dominated by agricultural products like milk and eggs, demonstrating their established capabilities in product development, management, and sales in the agricultural and food sectors [3]. - The self-operated probiotic product, launched in May 2025, achieved the highest sales in the self-operated product category within just five months, indicating rapid market penetration in this new area [3][6]. - As of May 31, 2025, Oriental Selection's self-operated product portfolio has expanded to 732 items, covering categories from fresh food and snacks to health and nutrition products, pet food, and apparel [6]. Market Response - The launch of the probiotic product received enthusiastic market feedback, with inventory selling out multiple times, and it currently ranks first on Douyin's "Children's Probiotic Bestsellers" list [6]. - The company emphasizes a commitment to quality in its nutritional products, adhering to principles of "real additives, trustworthy ingredients, public accessibility, and strict quality control" [3][4]. Future Outlook - Oriental Selection plans to continue expanding its product matrix, focusing on the development of nutritional food products, reflecting consumer demand for high-quality and cost-effective nutrition options [6].