Core Insights - The core point of the news is that Dongfang Zhenxuan's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the health and nutrition sector [1][3]. Group 1: Product Development and Market Performance - In Q3 2025, Dongfang Zhenxuan's self-operated probiotic products achieved the highest GMV, indicating a rapid breakthrough in a new market segment [3]. - The company launched its first nutritional dietary product in May 2024, officially entering the health and nutrition product line [3]. - As of May 31, 2025, the total number of self-operated products reached 732, expanding from fresh food and snacks to include health and nutrition products, pet food, and apparel [5]. Group 2: Consumer Demand and Product Quality - The success of the probiotic products reflects consumer demand for high-quality and cost-effective nutritional products [5]. - The probiotics are ranked first on Douyin's "Children's Probiotic Bestsellers List," showcasing strong market acceptance and demand [4]. - The company emphasizes its development principles for nutritional products, focusing on genuine ingredients, consumer trust, affordability, and strict quality control [3].

Core Insights - Oriental Selection's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the health and nutrition sector [1] - The company has successfully transitioned from a focus on agricultural products and food to include nutritional health products, demonstrating substantial progress in product development and market validation [1][2] Group 1: Product Development and Sales - In Q3 2025, self-operated probiotics ranked first in GMV, showcasing rapid growth in this new category within just five months of launch [1] - The company launched its first nutritional dietary product in May 2024, officially entering the health product line, with a commitment to "real additives, trustworthy ingredients, public accessibility, and strict quality control" [1] - As of May 31, 2025, Oriental Selection has developed a total of 732 self-operated products, expanding from fresh food and snacks to include health supplements, pet food, and apparel [2] Group 2: Market Response and Consumer Demand - The launch of the probiotic product received enthusiastic market feedback, with multiple sell-outs and restocks, indicating strong consumer interest [1] - The probiotic product currently ranks first on Douyin's "Children's Probiotic Bestsellers List," highlighting the demand for high-quality, cost-effective nutritional products [1][2] - The sales success of the probiotics reflects consumers' growing demand for high-quality health products beyond traditional agricultural offerings [2]

Core Insights - Oriental Selection's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the health and nutrition sector [1][3]. Product Development - Historically, Oriental Selection's self-operated product rankings were dominated by agricultural products like milk and eggs, demonstrating their established capabilities in product development, management, and sales in the agricultural and food sectors [3]. - The self-operated probiotic product, launched in May 2025, achieved the highest sales in the self-operated product category within just five months, indicating rapid market penetration in this new area [3][6]. - As of May 31, 2025, Oriental Selection's self-operated product portfolio has expanded to 732 items, covering categories from fresh food and snacks to health and nutrition products, pet food, and apparel [6]. Market Response - The launch of the probiotic product received enthusiastic market feedback, with inventory selling out multiple times, and it currently ranks first on Douyin's "Children's Probiotic Bestsellers" list [6]. - The company emphasizes a commitment to quality in its nutritional products, adhering to principles of "real additives, trustworthy ingredients, public accessibility, and strict quality control" [3][4]. Future Outlook - Oriental Selection plans to continue expanding its product matrix, focusing on the development of nutritional food products, reflecting consumer demand for high-quality and cost-effective nutrition options [6].

Core Insights - Oriental Selection's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the nutritional health food sector [1][2] - The rapid success of the probiotic line, launched in May 2025, indicates a strong market response, with multiple sell-outs and restocks [1] - The company plans to continue expanding its product matrix, which currently includes 732 self-operated products across various categories [1] Group 1 - The achievement of the probiotic products reflects Oriental Selection's ability to diversify beyond its core agricultural and food offerings [2] - Consumer demand for high-quality and cost-effective nutritional products is driving the success of the new probiotic line [2] - The company is committed to focusing on the development of nutritional food categories in the future [2]