Core Insights - The article highlights the resurgence of Dong Yuhui as a leading live-streaming e-commerce host during the Double 11 shopping festival, achieving significant sales figures and adapting his business strategy to include higher-priced products and self-operated items [1][5][6]. Group 1: Sales Performance - From October 9 to October 31, the "With Hui" live-streaming room achieved cumulative sales exceeding 1.8 billion yuan [1]. - During the initial three days of the Double 11 event, Dong Yuhui's live-streaming sessions generated over 300 million yuan in sales, with a single session reaching a GMV of 190 million yuan, setting a record for Douyin's pre-sale period [1][5]. - The live-streaming room attracted over 70 million viewers from October 9 to 11, with sales surpassing 300 million yuan [5]. Group 2: Strategic Shifts - Dong Yuhui has shifted from a cultural persona to a more commercially focused identity, actively participating in the Double 11 promotions and extending his live-streaming sessions beyond the planned duration [1][4]. - Unlike previous years, he has chosen to promote higher-priced items such as home appliances and electronics instead of lower-priced consumer goods [4][6]. Group 3: Business Expansion - Dong Yuhui is diversifying his business by venturing into the cultural tourism sector, launching initiatives like "With Hui Travel" and hosting themed live-streaming events [7][8]. - The establishment of the "Lan Zhi Chun Xu" account focuses on culture, lifestyle, and travel, indicating a strategic move to enhance his personal brand and market reach [8]. Group 4: Product Development - The "With Hui" brand has begun offering self-operated products, including a canvas bag that sold 24,000 units, generating sales of 480,000 yuan [9]. - In October, a limited release of customized beef sold out within a minute, showcasing the brand's ability to create demand for unique products [10].

Core Insights - The core point of the news is that Dongfang Zhenxuan's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the health and nutrition sector [1][3]. Group 1: Product Development and Market Performance - In Q3 2025, Dongfang Zhenxuan's self-operated probiotic products achieved the highest GMV, indicating a rapid breakthrough in a new market segment [3]. - The company launched its first nutritional dietary product in May 2024, officially entering the health and nutrition product line [3]. - As of May 31, 2025, the total number of self-operated products reached 732, expanding from fresh food and snacks to include health and nutrition products, pet food, and apparel [5]. Group 2: Consumer Demand and Product Quality - The success of the probiotic products reflects consumer demand for high-quality and cost-effective nutritional products [5]. - The probiotics are ranked first on Douyin's "Children's Probiotic Bestsellers List," showcasing strong market acceptance and demand [4]. - The company emphasizes its development principles for nutritional products, focusing on genuine ingredients, consumer trust, affordability, and strict quality control [3].

Core Insights - Oriental Selection's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the health and nutrition sector [1] - The company has successfully transitioned from a focus on agricultural products and food to include nutritional health products, demonstrating substantial progress in product development and market validation [1][2] Group 1: Product Development and Sales - In Q3 2025, self-operated probiotics ranked first in GMV, showcasing rapid growth in this new category within just five months of launch [1] - The company launched its first nutritional dietary product in May 2024, officially entering the health product line, with a commitment to "real additives, trustworthy ingredients, public accessibility, and strict quality control" [1] - As of May 31, 2025, Oriental Selection has developed a total of 732 self-operated products, expanding from fresh food and snacks to include health supplements, pet food, and apparel [2] Group 2: Market Response and Consumer Demand - The launch of the probiotic product received enthusiastic market feedback, with multiple sell-outs and restocks, indicating strong consumer interest [1] - The probiotic product currently ranks first on Douyin's "Children's Probiotic Bestsellers List," highlighting the demand for high-quality, cost-effective nutritional products [1][2] - The sales success of the probiotics reflects consumers' growing demand for high-quality health products beyond traditional agricultural offerings [2]

Core Insights - Oriental Selection's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the health and nutrition sector [1][3]. Product Development - Historically, Oriental Selection's self-operated product rankings were dominated by agricultural products like milk and eggs, demonstrating their established capabilities in product development, management, and sales in the agricultural and food sectors [3]. - The self-operated probiotic product, launched in May 2025, achieved the highest sales in the self-operated product category within just five months, indicating rapid market penetration in this new area [3][6]. - As of May 31, 2025, Oriental Selection's self-operated product portfolio has expanded to 732 items, covering categories from fresh food and snacks to health and nutrition products, pet food, and apparel [6]. Market Response - The launch of the probiotic product received enthusiastic market feedback, with inventory selling out multiple times, and it currently ranks first on Douyin's "Children's Probiotic Bestsellers" list [6]. - The company emphasizes a commitment to quality in its nutritional products, adhering to principles of "real additives, trustworthy ingredients, public accessibility, and strict quality control" [3][4]. Future Outlook - Oriental Selection plans to continue expanding its product matrix, focusing on the development of nutritional food products, reflecting consumer demand for high-quality and cost-effective nutrition options [6].

Core Insights - Oriental Selection's self-operated probiotic products have surpassed other self-operated products to become the top seller in Q3 2025, marking a significant expansion into the nutritional health food sector [1][2] - The rapid success of the probiotic line, launched in May 2025, indicates a strong market response, with multiple sell-outs and restocks [1] - The company plans to continue expanding its product matrix, which currently includes 732 self-operated products across various categories [1] Group 1 - The achievement of the probiotic products reflects Oriental Selection's ability to diversify beyond its core agricultural and food offerings [2] - Consumer demand for high-quality and cost-effective nutritional products is driving the success of the new probiotic line [2] - The company is committed to focusing on the development of nutritional food categories in the future [2]

Core Viewpoint - Oriental Selection Holdings Limited has announced the launch of its first self-operated sanitary napkin product, marking its entry into the female care market after introducing over 600 self-operated products in the past three years, with 80% being health foods [2]. Group 1: Product Launch - The new sanitary napkin product is made from 100% pure cotton, ensuring that all surface layers in contact with the skin are skin-friendly [2]. - The product has passed stringent industry standards, including the "Green Product Standard" and safety technical specifications for children's paper products, undergoing 28 rigorous tests from production to delivery [2]. Group 2: Production and Quality Control - To enhance absorption speed, the cost of the cotton layer has increased by approximately 20% due to the addition of a perforation process [3]. - The core material uses a blend of fluff pulp and superabsorbent polymer in a 10:3 ratio, ensuring both absorption speed and comfort for users [3]. - The production facility has over 10 monitoring points to ensure compliance throughout the manufacturing process, and monitoring equipment is installed in waste disposal areas to prevent discarded materials from entering the market [3].