Core Viewpoint - The development paths of Dong Yuhui and Dongfang Zhenxuan have diverged significantly, with Dong Yuhui's new venture "Yuhui Tongxing" showing strong performance compared to Dongfang Zhenxuan, which has experienced a stock price surge despite initial concerns about its sustainability without Dong Yuhui [4][53]. Group 1: Dong Yuhui's Transition - Dong Yuhui's new company "Yuhui Tongxing" reportedly generates an annual income of 2 to 3 billion yuan, contrasting with his financial struggles while at Dongfang Zhenxuan [6][10]. - Following Dong Yuhui's departure from Dongfang Zhenxuan, the company's stock price surged by 229%, defying expectations that it would struggle without him [7][19]. - Dong Yuhui's income was previously reported to be 2.854 billion yuan, making him the highest-earning internet anchor in China [10][12]. Group 2: Stock Performance and Market Expectations - After Dong Yuhui's departure, Dongfang Zhenxuan's stock price fell by 23.39% on the following day, but it later rebounded, with a cumulative increase of nearly 248% from July to the present [18][19]. - As of August 15, Dongfang Zhenxuan's market capitalization exceeded 43 billion HKD, reflecting positive market sentiment regarding its performance recovery [19][20]. Group 3: Audience and Sales Performance - "Yuhui Tongxing" has surpassed Dongfang Zhenxuan in terms of audience engagement, with a fan base exceeding 30 million compared to Dongfang Zhenxuan's 28 million [24][26]. - In recent months, "Yuhui Tongxing" has consistently ranked first in sales within the industry, while Dongfang Zhenxuan has not made it into the top ten [30][31]. Group 4: Future Challenges and Strategies - "Yuhui Tongxing" faces the challenge of reducing its reliance on Dong Yuhui's personal brand to ensure sustainable growth [53][54]. - Dongfang Zhenxuan aims to establish itself as a product technology company with supply chain management capabilities, but it must overcome significant hurdles related to product quality and customer experience [41][54].