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东方美谷PRIME品牌孵化力模型
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十年增长百倍,东方美谷首度揭秘“品牌孵化公式”
FBeauty未来迹· 2025-07-08 12:58
Core Viewpoint - The Chinese cosmetics industry is undergoing a critical transition from scale expansion to brand elevation, highlighted by the launch of the "PRIME Brand Incubation Model" at the China Fragrance and Cosmetics Brand Development Conference on July 1 [2][28]. Group 1: PRIME Model Overview - The "PRIME Brand Incubation Model" is a multi-dimensional dynamic empowerment system designed to assist enterprises in their evolution from startup to growth phases [5][27]. - The model consists of five core elements: Platform Support (P), Resource Integration (R), Innovation Drive (I), Market Validation (M), and Ecosystem Empowerment (E), expressed in the formula: BEC = P × R × I × M × E [5][21]. Group 2: Five Core Elements - **Platform Support**: Serves as the foundation of the PRIME model, facilitating resource flow through a comprehensive infrastructure system that includes physical spaces, functional modules, and digital systems [6][11]. - **Resource Integration**: Focuses on creating a "dynamic integration engine" that transforms scattered resources into systematic capabilities, avoiding vicious competition while achieving value upgrades [10][13]. - **Innovation Drive**: Acts as a catalyst for brand value enhancement and incubation power, exemplified by the South Shanghai Innovation Center, which accelerates the application of cutting-edge technologies [13][15]. - **Market Validation**: Ensures that other elements remain relevant to actual market demands, establishing a mechanism that captures market demand changes in real-time [14][15]. - **Ecosystem Empowerment**: Functions as a multiplier, enhancing overall effectiveness through a stable circular mechanism that considers multiple dimensions [15][16]. Group 3: Model Implications and Achievements - The PRIME model has demonstrated significant effectiveness, with brand value in the Eastern Beauty Valley increasing by 312% over five years, validating the model as an effective market mechanism [17][24]. - The model is built on a scientific process design and introduces a quantifiable standard system, showcasing its practicality and adaptability [19][24]. - The Eastern Beauty Valley has established a complete industrial chain and strong R&D capabilities, with 49 cosmetics companies having independent R&D centers and over 1,000 patents granted [30][32]. Group 4: Strategic Importance - The launch of the PRIME model signifies a new phase for the Eastern Beauty Valley and Fengxian District, focusing on high-quality brand incubation and innovation-driven development [34][28]. - The model represents a shift in the industry from "land dividends" to "brand empowerment," redefining the essence of investment attraction and industrial cultivation [24][34]. - The Eastern Beauty Valley serves as a representative case for the transformation of the beauty and health industry in China, with its brand value reaching 33.878 billion yuan by 2023 [33][34].