证券代码：301110 证券简称：青木科技 青木科技股份有限公司 投资者关系活动记录表 编号：2025-002 （ZUCCARI）是公司孵化管理的自然营养膳食品牌。在 报告期内，公司加大了对品牌建设和营销推广方面的投 入，扩大了品牌孵化管理团队的人员规模，积极扩展线 上和线下的多重销售渠道，并通过品牌直播、达人合作、 线下宣传推广、品牌海外溯源活动等多重营销方式，积 极打造品牌形象。在 2025 年上半年度的报告期内，珂 蔓朵和意卡莉品牌的营业收入分别实现了同比超过70% 和 95%的增长。品牌孵化业务作为公司的第二增长线， 公司会保持对此类业务的资源投入，以期孵化管理品牌 能够迅速开扩销售渠道，在中国市场建立起高质量的品 牌形象。谢谢您的提问，感谢您对青木科技的关注！ 2、25 年年中报营收增长 22%，但净利润下降 22%，这 是什么原因呢？ 尊敬的投资者您好。上半年公司的代运营业务和品 牌孵化业务为公司的收入增长贡献了主要力量。其中， 代运营业务在上半年实现营业收入约 3.0 亿元，同比增 长 7.2%。品牌孵化业务上半年实现营业收入约 2.3 亿 元，同比上涨 86.5%。两类业务的毛利率水平对比去年 ...

Core Insights - Whole Foods Market serves as a significant incubator for innovative food and beverage brands, providing them with essential support and exposure to a targeted consumer base [1][21][30] Group 1: Case Studies of Successful Brands - Poppi, a prebiotic soda brand, was acquired by PepsiCo for $19.5 billion after gaining traction through Whole Foods Market, which played a crucial role in its growth and brand recognition [1][4][20] - Hint, a no-sugar flavored water brand, also began its journey at Whole Foods, where it received initial support and became a popular product, achieving a valuation of $220 million by 2021 [8][20] - Siete, a plant-based brand, was acquired by PepsiCo for $1.2 billion in 2024, with its growth closely tied to its partnership with Whole Foods [12][20] Group 2: Whole Foods Market's Role - Whole Foods Market acts as a "testing ground" for new brands, allowing them to reach health-conscious consumers and providing an implicit endorsement that enhances their credibility [3][21][23] - The supermarket chain has a flexible procurement structure, enabling local suppliers to replace international brands if their products meet quality standards, thus fostering innovation [23][26] - Whole Foods has initiated programs like the Local and Emerging Accelerator Program to support emerging brands, offering training and potential shelf space in stores [28][30] Group 3: Market Trends and Consumer Behavior - The rise of health-focused products has led to increased demand for innovative food and beverage options, with Whole Foods being a key player in identifying and promoting these trends [26][30] - Brands like Justin's and Siggi's have also successfully transitioned from local markets to national distribution through their relationship with Whole Foods, highlighting the supermarket's influence in the industry [17][18][20]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The report highlights that the company, Aoki Technology, is a leading e-commerce service provider, offering a comprehensive range of services including operational agency, brand incubation, and digital marketing to enhance brand visibility and market share in China [10][12] - The company has a strong focus on the apparel sector and has recently expanded into the trendy toy market, with significant contributions from brands like Pop Mart and Jellycat [10][12] Summary by Sections Company Overview - Aoki Technology is positioned as a "service provider" for brands, offering tailored services based on the maturity of the brand [18] - The company has evolved from a footwear e-commerce operator to a comprehensive e-commerce service provider, with a history of partnerships with major brands [10][12] Business Model - The company generates revenue through service fees and distribution income by providing a range of e-commerce services [22][23] - The main business segments include e-commerce operations (45% of revenue), brand incubation (35%), distribution agency (14%), digital marketing (2%), and technology solutions (4%) [10][21] Financial Performance - Revenue projections for the company are as follows: 2025 estimated revenue of 1,387 million, 2026 estimated revenue of 1,751 million, and 2027 estimated revenue of 2,211 million, with corresponding net profits of 104 million, 163 million, and 256 million respectively [8] - The company is expected to benefit from AI applications in e-commerce, enhancing operational efficiency and cost reduction [10][12] Market Position - Aoki Technology has established a strong presence in the apparel sector, with partnerships with brands such as Skechers, ECCO, and Lacoste, and is expanding into the trendy toy market with Pop Mart and Jellycat [10][32] - The company has shown significant growth in revenue and profitability, particularly from its operational agency services [10][12]

Core Insights - The company reported a revenue of 670 million yuan for the first half of 2025, representing a year-on-year increase of 22.8%, while the net profit attributable to shareholders was 52 million yuan, a decrease of 23.0% year-on-year [1] Revenue Breakdown - In the first half of 2025, the revenue from e-commerce operations, brand incubation and management, and distribution agency was 300 million, 230 million, and 90 million yuan respectively, with year-on-year growth rates of 7.2%, 86.5%, and 11.9% [2] - The gross profit margins for these segments were 47.0%, 79.6%, and 37.4% respectively, with changes in gross margin of -1.2 percentage points, +0.6 percentage points, and +12.5 percentage points year-on-year [2] Channel Performance - Revenue from Tmall and Douyin in the first half of 2025 was 190 million and 95 million yuan respectively, with year-on-year growth of 8.3% and 144.6% [3] - During the 618 shopping festival in 2025, the company's subsidiary "Wangtu Bai" achieved a total GMV growth of 80% year-on-year, with Douyin mall GMV doubling year-on-year [3] Profitability Metrics - The gross profit margin for the first half of 2025 was 57.0%, an increase of 5.4 percentage points year-on-year, while the net profit margin was 7.7%, a decrease of 4.6 percentage points year-on-year [4] - The operating expense ratio for the first half of 2025 was 47.7%, up 7.4 percentage points year-on-year, primarily due to increased sales expenses [4] Profit Forecast and Investment Rating - The company is diversifying its e-commerce services and enhancing collaborations with quality brands, with a projected net profit of 110 million yuan for 2025, down from a previous estimate of 120 million yuan [5] - The net profit for 2025-2027 is expected to grow by 16%, 43%, and 47% respectively, with corresponding PE ratios of 60, 42, and 28 times [5]

Core Viewpoint - The company is undergoing a strategic adjustment and business transformation, focusing on quality growth despite short-term performance pressure, with a clear direction towards brand incubation and AI application [1][4]. Financial Performance - For the first half of 2025, the company reported revenue of 1.896 billion yuan and a net loss of 253 million yuan, primarily due to phase-out amortization costs, reduced government subsidies, and changes in tax policies [1]. - The company's operating cash flow remains positive at 31.21 million yuan, indicating good cash recovery capability [1]. Business Strategy - The company is actively reducing low-margin advertising business and reallocating resources to core areas such as live e-commerce and brand incubation, while promoting "IP diversification" and "light asset operation" [1]. - The company has successfully launched the personal care brand "Duo Wei," achieving total sales of 125 million yuan within a short period and ranking first in its category on Douyin [2]. Market Expansion - The company has demonstrated strong growth momentum in overseas markets, with the North American live broadcast event generating sales of 2.74 million USD and over 150 million views [2]. - The company is replicating its successful domestic model in international markets, contributing to steady growth in global GMV [2]. Operational Efficiency - The company is optimizing its human resource structure, with personnel-related expenses decreasing by 28.39% year-on-year, and has increased the proportion of frontline staff [3]. - Investments in AI and technology innovation are being prioritized, with the establishment of the first post-doctoral workstation in the live e-commerce industry [3]. Future Outlook - The company is expected to reach a performance inflection point starting in the second half of 2025, as it sheds underperforming business lines and enhances brand incubation and AI capabilities [4].

Investment Rating - The investment rating for the company is "Accumulate" [1] Core Views - The company has demonstrated strong growth in its private label and brand management business, showcasing robust brand incubation capabilities [3] - The company reported a significant increase in revenue and net profit for the first half of 2025, with revenue reaching 1.319 billion yuan, a year-on-year growth of 67.55%, and net profit of 72 million yuan, up 85.6% [2] Summary by Sections Financial Performance - In the first half of 2025, the company's revenue from different segments was as follows: 380 million yuan from agency operations, 340 million yuan from brand management, and 600 million yuan from private label, with year-on-year changes of -2.79%, +53%, and +242% respectively [3] - The gross profit margin for the first half of 2025 was 56.92%, an increase of 11.4 percentage points year-on-year, primarily due to improved margins in agency operations and a higher proportion of revenue from private label products [3] Brand Development - The brands "Zhanjia" and "Feicui" are expanding their product categories around home cleaning and anti-aging, establishing a comprehensive multi-channel marketing capability [4] - "Zhanjia" has launched 18 different fragrance variants of its core product "Four Seasons Bloom Laundry Liquid," which accounts for over 40% of total sales [4] - "Feicui" achieved revenue of 160 million yuan in the first half of 2025, with a significant increase in sales through various channels, including a 62% quarter-on-quarter growth in GMV [5] Shareholder Returns - The company announced a mid-term dividend plan, proposing a cash dividend of 3 yuan per 10 shares, totaling approximately 65.6 million yuan, and a capital reserve conversion of 4 shares for every 10 shares held [7] - A share buyback plan was also announced, with a budget of 100 to 200 million yuan to repurchase 1.3 to 2.6 million shares, reflecting confidence in long-term growth [7] Earnings Forecast - The earnings forecast for 2025-2027 has been revised upwards, with expected revenues of 2.983 billion yuan, 3.848 billion yuan, and 4.619 billion yuan respectively, and net profits of 179 million yuan, 265 million yuan, and 339 million yuan [8] - The expected EPS for the same period is 0.82 yuan, 1.21 yuan, and 1.55 yuan, with corresponding PE ratios of 74, 50, and 39 times [8]

Core Viewpoint - The Chinese cosmetics industry is undergoing a critical transition from scale expansion to brand elevation, highlighted by the launch of the "PRIME Brand Incubation Model" at the China Fragrance and Cosmetics Brand Development Conference on July 1 [2][28]. Group 1: PRIME Model Overview - The "PRIME Brand Incubation Model" is a multi-dimensional dynamic empowerment system designed to assist enterprises in their evolution from startup to growth phases [5][27]. - The model consists of five core elements: Platform Support (P), Resource Integration (R), Innovation Drive (I), Market Validation (M), and Ecosystem Empowerment (E), expressed in the formula: BEC = P × R × I × M × E [5][21]. Group 2: Five Core Elements - **Platform Support**: Serves as the foundation of the PRIME model, facilitating resource flow through a comprehensive infrastructure system that includes physical spaces, functional modules, and digital systems [6][11]. - **Resource Integration**: Focuses on creating a "dynamic integration engine" that transforms scattered resources into systematic capabilities, avoiding vicious competition while achieving value upgrades [10][13]. - **Innovation Drive**: Acts as a catalyst for brand value enhancement and incubation power, exemplified by the South Shanghai Innovation Center, which accelerates the application of cutting-edge technologies [13][15]. - **Market Validation**: Ensures that other elements remain relevant to actual market demands, establishing a mechanism that captures market demand changes in real-time [14][15]. - **Ecosystem Empowerment**: Functions as a multiplier, enhancing overall effectiveness through a stable circular mechanism that considers multiple dimensions [15][16]. Group 3: Model Implications and Achievements - The PRIME model has demonstrated significant effectiveness, with brand value in the Eastern Beauty Valley increasing by 312% over five years, validating the model as an effective market mechanism [17][24]. - The model is built on a scientific process design and introduces a quantifiable standard system, showcasing its practicality and adaptability [19][24]. - The Eastern Beauty Valley has established a complete industrial chain and strong R&D capabilities, with 49 cosmetics companies having independent R&D centers and over 1,000 patents granted [30][32]. Group 4: Strategic Importance - The launch of the PRIME model signifies a new phase for the Eastern Beauty Valley and Fengxian District, focusing on high-quality brand incubation and innovation-driven development [34][28]. - The model represents a shift in the industry from "land dividends" to "brand empowerment," redefining the essence of investment attraction and industrial cultivation [24][34]. - The Eastern Beauty Valley serves as a representative case for the transformation of the beauty and health industry in China, with its brand value reaching 33.878 billion yuan by 2023 [33][34].

而在当天下午，还有一场"朵薇"品牌发布会。"这是我人生非常重要的转折点。希望以后当大家提到这 个品牌的时候，想到的是企业家黄子韬，而不再是明星黄子韬。"黄子韬在会上对卫生巾被指贴牌的言 论予以否认，"找代理工厂、贴个牌做的，说这些话的人，完全可以闭上你们的嘴。我们是真的收购了 工厂，把它做成了完全透明的方式。" 据悉，朵薇品牌创始团队共三人，分别是黄子韬，遥望科技董事长兼CEO谢如栋，杭州千芝雅卫生用品 有限公司董事长吴跃。实际上，黄子韬所言的投资工厂正是原千芝雅子公司。企查查上浙江朵薇护理用 品有限公司变更记录显示，该公司在3月底发生一系列变更记录，变更前公司名为浙江米派护理用品有 限公司，大股东系杭州千芝雅卫生用品有限公司。 此前，朵薇卫生巾早已面世，但其公司以加工业务为主。谢如栋表示，卫生巾的生产资质等申请事宜较 为复杂，最终他们决定用原来的品牌名，但在产品上做了很多改良。"目前朵薇已完成三条自动化生产 线建设，总投入约2.75亿元，并计划于年底前扩展至十二条。" 吴跃进一步解释道，为了生产出高品质的朵薇卫生巾，他们引进了国际先进的生产设备，目前产线自动 化率达到90%，预计6月15日自动化率将达到10 ...

Core Viewpoint - The recent financial report of Saiwei Times (301381) indicates a significant increase in revenue but a notable decline in net profit, prompting the company to reassess its non-apparel categories and optimize marketing strategies for better efficiency [2][3]. Financial Performance - In Q1 2025, the company achieved a revenue of 2.458 billion yuan, representing a year-on-year growth of 36.65% [2]. - The net profit attributable to shareholders was 47.0261 million yuan, showing a year-on-year decline of 45.35% [2]. - The net profit after deducting non-recurring gains and losses was 40.5473 million yuan, down 42.32% year-on-year [2]. Business Strategy - The company plans to conduct a systematic evaluation of its non-apparel categories due to severe losses caused by market demand fluctuations and intensified competition [2]. - In 2024, sales expenses increased by 37.56% as the company intensified marketing efforts to enhance market share [2]. - The company aims to optimize its marketing strategy in 2025 by leveraging previous promotional results and utilizing data analysis to improve targeting and resource allocation [2]. Cost Management - Management expenses rose by 34.85% in 2024 due to business expansion and the implementation of an employee stock incentive plan [3]. - The increase in management expenses is significantly lower than revenue growth, indicating effective cost control [3]. - The company plans to dynamically adjust personnel configurations based on business line developments and strengthen cost management [3]. Market Expansion - Saiwei Times has achieved remarkable success in the European market, with its apparel business doubling in growth in 2024 [3]. - The company intends to continue investing in the European market while leveraging successful brands from North America to strengthen its market position [3]. Brand Incubation - The company has successfully incubated two brands with annual sales exceeding one billion yuan and several others with sales over 100 million yuan [4]. - It has established strong competitive barriers in product development, procurement, production, and logistics, enhancing selection accuracy and reducing inventory risks [4]. - Future plans include empowering new brand incubation with foundational capabilities and operational experience to increase market share and brand premium in niche areas [4]. Supply Chain Development - Saiwei Times is actively advancing its overseas supply chain, with a factory in Vietnam already operational [4]. - The company aims to enhance production capacity utilization and gradually shift core style production to its overseas supply chain [4]. - This supply chain strategy is expected to improve stability and flexibility, supporting sustainable growth in a complex trade environment [5].

Group 1: Company Listings and Performance - Hu Shang A Yi, a tea beverage company, went public in Hong Kong on May 8, raising approximately HKD 270 million with a final share price of HKD 158.4, giving it a market capitalization of HKD 16.6 billion [2] - As of the end of 2024, Hu Shang A Yi reported a revenue of CNY 3.285 billion, a year-on-year decline of 1.9%, and a net profit of CNY 329 million, down 15.2% [2] - Skechers announced its acquisition by 3G Capital for over USD 9 billion at USD 63 per share, with the deal expected to close in Q3 2023 [4] Group 2: Market Trends and Challenges - Hu Shang A Yi faces challenges with declining operational efficiency and saturation in store growth, with a 20.6% decrease in new franchise stores and a 178% increase in store closures in the first half of 2024 [2] - Skechers' strategic shift to privatization is seen as a move to escape the constraints of public financial disclosures amid uncertainties from U.S. tariff policies affecting its cost structure and profit margins [5] - The baking industry, which Hu Shang A Yi is entering, is characterized by high competition and the need for product innovation and operational capabilities to succeed [7] Group 3: Brand Developments and New Ventures - Haidilao launched a bakery brand "SCHWASUA" in Hangzhou, focusing on low-priced products, as part of its "Pomegranate Plan" to incubate new independent brands [6] - Aesop's first store in China closed after two and a half years, reflecting challenges in balancing brand positioning and local market operations [18] - Lucky Coffee has surpassed 5,400 stores nationwide, with significant sales performance during the May Day holiday, indicating strong growth in the coffee shop sector [19]