Core Viewpoint - The article highlights the transformation of Dong'a County into a leading health and wellness hub, leveraging its rich heritage in traditional Chinese medicine, particularly the production of Ejiao, to create a comprehensive health industry ecosystem [1][7]. Group 1: Brand Development and Recognition - Dong'a County's "Kangyang Dong'a" brand was awarded the title of "Most Influential Brand in Shandong," showcasing its commitment to health and wellness [1]. - The county has established a cultural and industrial integration model, promoting the Ejiao industry as a key economic pillar [2][3]. Group 2: Cultural and Historical Significance - Ejiao, known as a "national treasure" and "blood-nourishing holy medicine," has a history of over 3,000 years, deeply rooted in the local culture and economy [1][2]. - The county has organized extensive research on Ejiao, compiling over 3,200 ancient recipes and traditional practices, which have been recognized in cultural research awards [2]. Group 3: Innovation and Modernization - Dong'a County is innovating within the Ejiao industry by integrating culture, tourism, and health, transitioning from traditional manufacturing to a multi-faceted industry model [2][4]. - The establishment of various cultural experience platforms and the creation of a national-level Ejiao museum reflect the county's efforts to modernize and promote its traditional practices [3][4]. Group 4: Economic Growth and Future Plans - In 2024, the county's health industry is projected to see significant growth, with industrial output, revenue, and profits expected to increase by 18%, 19%, and 27% respectively [7]. - Dong'a County aims to enhance its competitive advantages and develop a diverse health industry ecosystem, contributing to the "Healthy China" initiative [7].