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牧原董事长秦英林央视《对话》分享:以品质升级与跨界融合深挖猪肉消费新潜力
Sou Hu Cai Jing· 2026-01-12 09:17
Core Insights - The dialogue on "new consumption growth potential" highlights the evolving landscape of pork consumption, emphasizing the shift from mere availability to quality and convenience in consumer preferences [1][2]. Group 1: Consumer Trends - Consumers are no longer satisfied with just having meat; they seek high-quality options that require minimal preparation [1][2]. - The concept of "reducing hidden costs" is introduced, focusing on saving consumers time and effort in meat preparation [2]. Group 2: Innovation and Quality - The company is exploring innovative methods such as refined cutting and pre-processing to allow consumers to enjoy gourmet-level meals with minimal effort [2]. - Quality is emphasized as a foundational element, with the company leveraging breeding technology to enhance meat quality and developing healthier pork options [2][6]. Group 3: Cross-Industry Collaboration - The interaction between industry leaders, including the chairman of Gree Electric and the general manager of Dongfeng Motor, illustrates the importance of cross-industry collaboration for enhancing product quality and logistics [4]. - The proposed "golden triangle" of logistics involving Dongfeng's cold chain vehicles, Gree's temperature control, and the company's pork products aims to ensure freshness from farm to table [4]. Group 4: Future Vision - The company envisions a seamless consumer experience where smart appliances can automatically reorder products, enhancing convenience [5]. - The goal is to simplify the supply chain and reduce hidden costs, ensuring high-quality pork reaches consumers efficiently [6].