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品牌整合 聚势向新,奕派科技重磅发布“未来之翼”战略
Qi Lu Wan Bao· 2025-08-02 12:53
Core Viewpoint - Dongfeng Yipai Automotive Technology Company is integrating resources and renewing its brand strategy in collaboration with Huawei to inject new momentum into the electric vehicle industry, marking a new phase in the integration of technology and user service within Chinese automotive brands [1][2]. Group 1: Strategic Initiatives - The "Future Wings" strategic plan was launched, focusing on four pillars: technology, product, brand, and overseas expansion to accelerate the development of Dongfeng Yipai Technology [1][6]. - Dongfeng Yipai Technology aims to become a user-centric and technology-driven company, emphasizing rapid response to user needs and enhancing product quality [5][15]. Group 2: Sales and Growth - In 2023, Dongfeng Yipai Technology achieved a sales volume of 27,923 units in July, representing a year-on-year increase of 70.9%, with cumulative sales of 134,592 units from January to July, marking a 32% year-on-year growth [2]. - The overall sales target for 2024 is set at 213,000 units, reflecting an 82.4% year-on-year growth [2]. Group 3: Technological Advancements - Dongfeng Yipai Technology has invested over 50 billion in R&D during the 14th Five-Year Plan, with a workforce of 12,000, and holds over 5,000 patents in new energy and intelligent connected vehicles [6][7]. - The company is the first in the world to have a fully integrated die-casting facility with a capacity of 16,000 tons, enhancing vehicle body strength [7]. Group 4: Product Launches - The 2026 model of the Dongfeng Yipai eπ008 was announced with a starting price of 173,600 yuan, featuring advanced technology and spacious design [12][14]. - The product matrix will expand to 20 models by 2028, with a commitment to annual updates for each model [10]. Group 5: Brand Positioning - The brand strategy emphasizes "Yipai Upward" and "Fengshen New," focusing on high-end intelligent products and smart family vehicles, respectively [9][10]. - Dongfeng Yipai Technology aims to enhance its brand image through a dual-brand strategy and a diverse product lineup targeting a broader global audience [9][11]. Group 6: International Expansion - By 2027, Dongfeng Yipai Technology plans to have over 30 overseas models and 2,000 global outlets, with a focus on local manufacturing and market adaptation [11].