深踩油门，加速冲刺。在2025年仅剩不足50天的当下，东风汽车集团有限公司（以下简称"东风汽车"） 11月10日发出的一张以"冲刺"为醒目主题的海报格外引人瞩目，"冲刺"的具体目标为高质量达成"年度 新能源100万辆销量"。 《中国经营报》记者在采访中了解到，当天，正值"岚图汽车第30万辆整车岚图泰山下线仪式暨东风汽 车冲刺年度新能源100万销量达成活动"举行。作为东风汽车旗下的新能源转型"尖兵"，岚图汽车产销量 从20万辆增长到30万辆仅用时7个月。岚图汽车也由此成为首个达成30万辆规模的央国企高端新能源品 牌。 事实上，东风汽车作出的这一"冲刺"举动并非空穴来风。自2023年实施"转型升级三年行动"以来，东风 汽车旗下岚图、猛士、奕派等自主品牌不断提升核心能力和市场表现，正处于打好"十四五"收官战的关 键节点。 国家层面也高度重视国有企业转型升级和高质量发展。"十五五"规划建议提出，深化国资国企改革，做 强做优做大国有企业和国有资本，推进国有经济布局优化和结构调整，增强国有企业核心功能、提升核 心竞争力。 业界关注的焦点在于，东风汽车将如何成为打破自身传统、打破行业惯性、打破外界质疑的"破局者"， 实现从 ...

Core Viewpoint - Hybrid technology is not merely a technical choice but a necessary answer to continuously meet user demands for high-quality travel experiences [3] Group 1: Technological Advancements - The third-generation Maher 1.5T engine has become the industry's first mass-produced engine with thermal efficiency exceeding 45%, and the first engine with 48% thermal efficiency has successfully ignited, setting a new industry standard [5] - The Maher electric hybrid system integrates "power splitting + multi-gear series-parallel" technology, achieving efficient operation across all scenarios and pushing plug-in hybrid SUVs into the "3-liter fuel consumption era" [7] - The Maher electric hybrid technology has achieved a maximum battery capacity of 30.3 kWh in compact SUVs, allowing for pure electric ranges of 205 km and 185 km for the Dongfeng Yipai L7 and L8, respectively [7] Group 2: Systematic Innovation - The energy management solution includes not only increased battery capacity but also systematic efficiency management, achieving a 92% high-efficiency zone ratio to alleviate user range anxiety [9] - The collaboration with Alipay to launch the "plug-and-charge" feature simplifies the charging process, significantly enhancing user convenience [9] Group 3: Performance and Safety - The Maher electric hybrid system ensures 100% power response even in high-altitude and high-load conditions, while NVH optimization has improved vehicle quietness significantly [12] - A multi-dimensional battery safety system has been established, surpassing national standards, ensuring safety even under extreme conditions [14] Group 4: Future Directions - The integration of AI technology with various vehicle domains represents a new direction for the evolution of hybrid systems, enhancing user experience and fuel efficiency [17] - The hybrid technology has matured beyond a transitional solution, proving its market value and driving the industry towards a more efficient and intelligent future [21]

Core Viewpoint - Dongfeng Motor Corporation is committed to integrating ESG management into its strategic and operational processes, aiming to establish a sustainable development benchmark and enhance its corporate responsibility brand image [1][2]. Group 1: Responsibility Brand Construction - The concept of "responsibility brand" has gained deeper strategic significance in the new era, with Dongfeng summarizing its core competitiveness as "responsibility + green + innovation" [2]. - Dongfeng's responsibility brand initiative began with the "Run" plan launched in 2012, evolving through various actions to integrate responsibility into its operations [2][5]. - In 2024, Dongfeng ranked 8th among China's top 300 enterprises in social responsibility development index and 6th among state-owned enterprises [5]. Group 2: Green Transformation - Dongfeng has set ambitious goals to achieve carbon peak by 2028 and carbon neutrality by 2050, focusing on energy conservation and emission reduction across its entire lifecycle and supply chain [9]. - The company has 15 units recognized as national green factories, and its Dongfeng Warrior Technology Park has implemented solar panels to reduce carbon emissions by 4,600 tons annually [9][12]. - Dongfeng's self-developed Maher powertrain has an efficiency exceeding 48%, significantly reducing carbon emissions compared to traditional fuel vehicles [12]. Group 3: Product Development and Innovation - Dongfeng has developed a comprehensive lineup of 48 new energy vehicle models, with the Dongfeng Yipai Nano 01 recognized as a "2024 Low Carbon Leader" [15]. - The company emphasizes technological innovation, with breakthroughs in hydrogen fuel cell technology and a focus on lightweight materials to enhance sustainability [12][15]. Group 4: Social Responsibility and Community Engagement - Dongfeng has established a 300-kilometer emergency resource circle to respond to public crises, demonstrating its commitment to social responsibility [24]. - The "Dongfeng Dream Car" competition has generated over 1,000 innovative works and influenced over 20 million university students, contributing to talent development [17][19]. Group 5: International Expansion and Global Responsibility - Dongfeng exports to over 150 countries, with cumulative overseas sales exceeding 1.5 million units, showcasing its global reach [25]. - The company has organized training for 150 international trainees, enhancing local service capabilities and promoting sustainable development [29].

Core Insights - The application of technologies such as artificial intelligence and large models in the automotive industry is transforming vehicles from mere transportation tools into "third living spaces" [2] - The future of automobiles is being redefined as integrated intelligent entities that combine a "super brain" with a "physical body," featuring new characteristics such as "autonomy," "empathy," and "integration" [2] - The 2025 World Intelligent Connected Vehicle Conference aims to facilitate cross-industry collaboration and resource integration, having been held annually since 2018 [2] Group 1 - Dongfeng Motor Corporation showcased its autonomous innovation technologies and collaborative achievements in the fields of intelligence and new energy at the conference [3] - The company has established a "one core, dual foundation, dual element" system centered around the "Taiji large model," emphasizing technological innovation as its primary driving force [3] - Dongfeng's intelligent technology is becoming a core engine driving transformation in the automotive industry, influencing the competitive landscape among automakers [3] Group 2 - The penetration rate of auxiliary driving functions in Dongfeng's passenger vehicle sector has reached approximately 90%, while the commercial vehicle sector has initiated unmanned driving demonstrations in 40 cities across the country [4] - The company is committed to a "self-research + co-creation" model, focusing on key core technology advancements and the establishment of a "embodied intelligence technology laboratory" [4] - Dongfeng is enhancing strategic partnerships with ICT companies to tackle critical technologies related to embodied intelligence and vehicle-road-cloud integration, thereby injecting new momentum into the automotive intelligence revolution [4]

Core Insights - The 2025 World Intelligent Connected Vehicle Conference opened in Beijing, focusing on the theme "Gathering Wisdom and Energy, Connecting the Infinite" [1] - Dongfeng Motor Corporation's Chairman Yang Qing emphasized the transformative impact of artificial intelligence and large models on the automotive industry, redefining vehicles as intelligent entities [4][11] Group 1: Technological Advancements - The integration of AI and large models is revolutionizing driving and cabin experiences, transitioning cars from mere transportation tools to "third living spaces" [4] - Dongfeng showcased several innovative technologies and products, including five vehicle models and four core technology exhibits, highlighting its strength in technological innovation [5][8] Group 2: Research and Development Transformation - The automotive R&D paradigm is shifting from engineer-led to user co-creation, and from experience-driven to data-intelligence-driven approaches [4][11] - Dongfeng has established a comprehensive R&D system centered around the "Taiji Large Model" and "Tianyuan Architecture," focusing on integrated smart driving and cabin technologies [11] Group 3: Market Position and Future Strategy - Dongfeng's passenger vehicle segment has achieved a 90% penetration rate for auxiliary driving functions, while commercial vehicles are undergoing autonomous driving trials in 40 cities [11] - The company aims to enhance its core competitiveness in electrification and intelligence, committing to a high-quality development path centered on technological independence and ecosystem collaboration [12]

在新中国成立76周年之际，电影《志愿军：浴血和平》在国庆档迎来热映。一位参演过该电影的外国友人驾驶东风风 神L8，携全家开启了一场从北京至丹东的致敬之旅。这趟特殊的旅程，既是一位外国友人对中国英雄先烈的缅怀，更 是用实际行动去传递和平期盼，践行一场跨越国界的致敬与奔赴。 从百废待兴的建国初期，到如今成为世界第二大经济体、汽车产销量连续多年居世界首位的工业大国，每一步发展的 背后，都浸透着先烈对"人民幸福、国家富强"的初心期盼。而这种"守护"的精神，也早已融入中国工业的血脉。而拥 有56年军工基因的东风同样深知，将军工技术转为普惠民用，才是央企该有的担当。 中汽中心实测数据显示，风神L8拥有248公里纯电续航（达成率134.4%），2245公里综合续航，可以往返北京到丹 东，2.4L/100公里综合油耗，每公里0.17元的成本让"致敬之旅"无需为开销焦虑。并且，路上补能也不用担心，风神L8 配备3C快充功能，仅需18分钟即可将电量从20%充至80%。 守得住安全底线，才能守护每一次旅途。风神L8车身采用了大规模的超高强度钢，源自军车对"抗冲击、抗变形"的严 苛要求；1200MPa军车级电池装甲，更是将"坦克级防 ...

Core Insights - The China Drift Championship and the "Good Driver" competition took place at the Wuhan International Circuit, showcasing a thrilling display of speed and skill among elite drivers [3] - The new professional circuit received positive feedback from participants, enhancing the overall racing experience compared to previous events held at the Wuhan Sports Center [3] - The event attracted over 20,000 spectators over two days, indicating strong public interest in motorsport [6] Industry and Event Highlights - The event featured a young talent, a 9-year-old driver named Xu Tianqi, who competed in a classic 1982 model, highlighting the growing interest in motorsport among younger generations [3] - Accompanying activities such as an automotive music festival and a trunk market created a comprehensive automotive culture experience for attendees [4] - The event is expected to generate over 10 million yuan in consumer spending, promoting the integration of cultural, sports, and tourism sectors in the region [6]

活动现场，东风风神L8以其时尚大气的外观设计、豪华舒适的内饰配置，吸引了在场所有人的目光。作为"大家好智混SUV"，东风风神L8集豪享座舱、 天元智舱、4挡电混、央企安全等越级实力于一身。同级领先后排冷暖箱，可实现冬暖夏凉；15.6英寸2.5K吸顶大屏，能让车内秒变家庭影院；云柔大沙 发带有24种舒适模式，为驾乘者提供极致舒适体验；航空小桌板方便实用，化身移动餐桌；19扬声器WANOS音响，营造出沉浸式声场。 动力与安全方面，东风风神L84挡电混+1.5T发动机的组合，使其纯电续航可达185km，综合续航超2200km，百公里油耗仅2.4L；领先同级的装甲级电池防 护以及28项L2+智驾，为家人的出行提供稳稳的安全感。东风风神L8还配备3C快充，从20%充到80%只需18分钟。该车还拥有6.6千瓦大功率外放电功能， 让户外出行更惬意，露营时电磁炉、电烤炉、咖啡机、投影仪可同时启用。 李明强 9月13日，东风新旗舰东风风神L8上市品鉴会临沂站在沂河路与蒙山大道交会西100米路南的东风风神临沂星屹4S店举行。东风风神L8限时置换价仅需 11.39万元起，这一价格直接击穿"30万元才能配齐冰箱、彩电、大沙发"的行业 ...

Core Insights - The 2025 Chengdu Auto Show, despite a decrease in participating car manufacturers, remains a significant event for the automotive market, serving as a barometer for the development of the automotive market in Central and Western China and marking the beginning of the peak sales season [1][2] Group 1: Event Overview - The Chengdu Auto Show featured 120 participating car manufacturers, with a notable absence of ultra-luxury brands and a 10-company reduction compared to the previous year [1] - The event's focus has shifted towards sales rather than mere exhibition, with companies prioritizing customer engagement and order conversion [2][4] Group 2: Marketing Strategies - Self-owned brands are emphasizing their technological partnerships, particularly with Huawei, using terms like "Huawei full-stack" to attract attention [2][5] - Various brands are employing different marketing tactics, such as live streaming with influencers to create a lively atmosphere and attract consumers [4][8] - Some brands, like BYD, are focusing on emotional value in their marketing, showcasing innovative features and engaging directly with consumers [9][10] Group 3: Consumer Engagement - The presence of influencers at the event has become a focal point, with many brands utilizing them to enhance consumer interaction and drive traffic to their booths [4][8] - The event coincided with the Qixi Festival, leading to a focus on visually appealing car designs and colors to attract female consumers, reflecting a shift in the demographic landscape of car buyers [10]

Core Insights - The 2025 Chengdu Auto Show, despite a decrease in participating car manufacturers, remains a significant event in the automotive industry, marking the beginning of the peak sales season in the second half of the year [1] - The focus of the auto show has shifted towards sales rather than mere exhibition, with companies prioritizing customer engagement and order conversion [3][4] - The integration of smart technology, particularly from Huawei, is a key selling point for many domestic brands, highlighting the importance of collaboration in the automotive sector [5][6] Group 1: Event Overview - The Chengdu Auto Show features 120 participating car manufacturers, with a notable absence of some luxury brands [1] - The event serves as a barometer for the development of the automotive market in Central and Western China [1] - The show is characterized by a "sales over exhibition" approach, with a strong emphasis on attracting consumer attention through various marketing strategies [1][3] Group 2: Marketing Strategies - Companies are leveraging live streaming and influencer marketing to enhance visibility and attract foot traffic, with a significant presence of influencers at the event [3][4] - Various brands are employing limited-time discounts and trade-in subsidies to entice consumers, contrasting with the consistent pricing strategy of some brands [4][5] - Emotional value is becoming increasingly important in marketing strategies, with companies focusing on customer experience and engagement [6][7] Group 3: Consumer Trends - There is a noticeable shift in consumer demographics, with an increasing number of female buyers in the electric vehicle market, now accounting for 26.5% [8] - The preferences of female consumers are evolving, with a greater emphasis on design and value for money, particularly among younger demographics [8] - The introduction of new models targeting younger and female consumers reflects broader changes in the automotive market [8]