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未来之翼战略
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品牌整合 聚势向新,奕派科技重磅发布“未来之翼”战略
Qi Lu Wan Bao· 2025-08-02 12:53
Core Viewpoint - Dongfeng Yipai Automotive Technology Company is integrating resources and renewing its brand strategy in collaboration with Huawei to inject new momentum into the electric vehicle industry, marking a new phase in the integration of technology and user service within Chinese automotive brands [1][2]. Group 1: Strategic Initiatives - The "Future Wings" strategic plan was launched, focusing on four pillars: technology, product, brand, and overseas expansion to accelerate the development of Dongfeng Yipai Technology [1][6]. - Dongfeng Yipai Technology aims to become a user-centric and technology-driven company, emphasizing rapid response to user needs and enhancing product quality [5][15]. Group 2: Sales and Growth - In 2023, Dongfeng Yipai Technology achieved a sales volume of 27,923 units in July, representing a year-on-year increase of 70.9%, with cumulative sales of 134,592 units from January to July, marking a 32% year-on-year growth [2]. - The overall sales target for 2024 is set at 213,000 units, reflecting an 82.4% year-on-year growth [2]. Group 3: Technological Advancements - Dongfeng Yipai Technology has invested over 50 billion in R&D during the 14th Five-Year Plan, with a workforce of 12,000, and holds over 5,000 patents in new energy and intelligent connected vehicles [6][7]. - The company is the first in the world to have a fully integrated die-casting facility with a capacity of 16,000 tons, enhancing vehicle body strength [7]. Group 4: Product Launches - The 2026 model of the Dongfeng Yipai eπ008 was announced with a starting price of 173,600 yuan, featuring advanced technology and spacious design [12][14]. - The product matrix will expand to 20 models by 2028, with a commitment to annual updates for each model [10]. Group 5: Brand Positioning - The brand strategy emphasizes "Yipai Upward" and "Fengshen New," focusing on high-end intelligent products and smart family vehicles, respectively [9][10]. - Dongfeng Yipai Technology aims to enhance its brand image through a dual-brand strategy and a diverse product lineup targeting a broader global audience [9][11]. Group 6: International Expansion - By 2027, Dongfeng Yipai Technology plans to have over 30 overseas models and 2,000 global outlets, with a focus on local manufacturing and market adaptation [11].
应势而变,奕派科技发布“未来之翼”战略
Core Viewpoint - Dongfeng Yipai Automotive Technology Company launched its "Future Wings" strategic plan to drive rapid development through four strategic pillars: technology, products, brand, and overseas expansion [1][5][10]. Group 1: Strategic Overview - The "Future Wings" strategy aims to establish Dongfeng Yipai as a user-centric and technology-driven company, focusing on reliability and comfort in mobility [5][6]. - Dongfeng Yipai's sales in July reached 27,923 units, a year-on-year increase of 70.9%, with a cumulative total of 134,592 units from January to July, reflecting a 32% annual growth [3][5]. Group 2: Technological Advancements - Dongfeng Yipai has invested over 50 billion in R&D during the 14th Five-Year Plan, with a workforce of 12,000, leading to over 5,000 patents in new energy and intelligent connected vehicles [6][7]. - Key technological innovations include a self-developed solid-state battery with a performance of 350Wh/kg and a new high-voltage architecture for faster charging capabilities [7][6]. Group 3: Product Development - By 2028, Dongfeng Yipai plans to have a product matrix of 20 models, including a high-end intelligent full-size SUV developed in collaboration with Huawei, set to launch in 2026 [10][11]. - The 2026 Dongfeng Yipai eπ008 model features advanced technology, including a Qualcomm Snapdragon SA 8295P chip and various intelligent driving functions, with prices starting at 17.36 million [12][14]. Group 4: Brand Positioning - Dongfeng Yipai aims to enhance brand positioning by integrating its sub-brands and focusing on high-end intelligent products, targeting a broader user base [8][10]. - The brand strategy includes a dual-brand approach with Dongfeng Wind God focusing on smart family vehicles, aiming to serve global users with a new identity [8][10]. Group 5: Global Expansion - Dongfeng Yipai plans to expand its global presence, targeting over 30 overseas models by 2027 and establishing more than 2,000 global outlets [11][14]. - The company aims for local manufacturing to account for over 20% of sales by 2026, with a goal of reaching 50% by 2030 [11][14].