Core Viewpoint - Dongfeng Yipai Automotive Technology Company is integrating resources and renewing its brand strategy in collaboration with Huawei to inject new momentum into the electric vehicle industry, marking a new phase in the integration of technology and user service within Chinese automotive brands [1][2]. Group 1: Strategic Initiatives - The "Future Wings" strategic plan was launched, focusing on four pillars: technology, product, brand, and overseas expansion to accelerate the development of Dongfeng Yipai Technology [1][6]. - Dongfeng Yipai Technology aims to become a user-centric and technology-driven company, emphasizing rapid response to user needs and enhancing product quality [5][15]. Group 2: Sales and Growth - In 2023, Dongfeng Yipai Technology achieved a sales volume of 27,923 units in July, representing a year-on-year increase of 70.9%, with cumulative sales of 134,592 units from January to July, marking a 32% year-on-year growth [2]. - The overall sales target for 2024 is set at 213,000 units, reflecting an 82.4% year-on-year growth [2]. Group 3: Technological Advancements - Dongfeng Yipai Technology has invested over 50 billion in R&D during the 14th Five-Year Plan, with a workforce of 12,000, and holds over 5,000 patents in new energy and intelligent connected vehicles [6][7]. - The company is the first in the world to have a fully integrated die-casting facility with a capacity of 16,000 tons, enhancing vehicle body strength [7]. Group 4: Product Launches - The 2026 model of the Dongfeng Yipai eπ008 was announced with a starting price of 173,600 yuan, featuring advanced technology and spacious design [12][14]. - The product matrix will expand to 20 models by 2028, with a commitment to annual updates for each model [10]. Group 5: Brand Positioning - The brand strategy emphasizes "Yipai Upward" and "Fengshen New," focusing on high-end intelligent products and smart family vehicles, respectively [9][10]. - Dongfeng Yipai Technology aims to enhance its brand image through a dual-brand strategy and a diverse product lineup targeting a broader global audience [9][11]. Group 6: International Expansion - By 2027, Dongfeng Yipai Technology plans to have over 30 overseas models and 2,000 global outlets, with a focus on local manufacturing and market adaptation [11].

东风奕派科技总经理汪俊君表示，全新成立的东风奕派科技，将是一个以用户为本、技术为基，让用户觉得靠谱的科技公司，以"让出行可靠舒适，让 科技好用有趣"为技术理念，致力于成为科技驱动的全域智慧出行伙伴，秉承"用户、高效、共战、结果"的企业价值观，持续为用户创造价值。 对东风奕派科技而言，用户口碑就是生命线和企业的一号工程，汪俊君更提出了"用户问题，10分钟响应；1小时给到解决方案，1天满意闭环"的口号。 品牌将极致聚焦，死磕精品，打磨细节，雕琢体验，为用户带来更卓越的品质和更独特的价值。在提升效率上，东风奕派科技发起"用户需求第一时间上 车、内部流程马上给方案"的效率革命。东风奕派科技将死守安全、驾控、智能、品质四大技术护城河，以技术为基本盘，以产品为决 胜盘，将用户满意当 作衡量产品价值的标尺。 会上，汪俊君发布了东风奕派科技的"未来之翼"战略计划，以"技术之翼"、"品牌之翼"、"产品之翼"、"海外之翼"四大战略支柱，助力东风奕派科技振 翅高飞。 "技术之翼"直指东风奕派科技的技术战略布局。凭借56年造车底蕴，"十四五"期间超过500亿、1.2万人的研发投入，东风汽车专利创新指数连续三年蝉 联行业第一，掌握新能 ...