东风日产纯电动汽车N7

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东风系高层职务密集调整
第一财经· 2025-07-29 07:02
Core Viewpoint - Dongfeng Motor Group is undergoing a significant transformation, shifting its revenue structure from commercial vehicles to passenger vehicles and focusing on the development of its own brands, particularly in the areas of electrification and intelligent technology [3]. Group 1: Leadership Changes - Dongfeng Motor Group announced the appointment of Chen Tao as the deputy director of its R&D institute, highlighting his nearly 20 years of experience in the automotive sector [1]. - The new management team includes individuals with strong backgrounds in intelligent and software development, indicating a strategic focus on these areas [1]. - Wang Junjun and Cheng Jun, both former deputy directors of the R&D institute, have been appointed as general manager and deputy general manager of the newly established Dongfeng Yipai Technology Company, respectively [2]. Group 2: Sales and Market Performance - Dongfeng Nissan's electric vehicle N7 has seen impressive sales, averaging over 6,000 units per month since its launch [2]. - Dongfeng Yipai has delivered over 110,000 vehicles in the first half of the year, marking a year-on-year increase of 43.7% [2]. Group 3: Strategic Goals - The overall target for Dongfeng Motor Group in the second half of the year is to challenge a total vehicle sales figure of 1.88 million, with an annual goal of reaching 3 million units, including 900,000 units from its own new energy vehicles [3].