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东风新疆年中“亮剑”:1.8万目标领航,下半年战略火力全开!
第一商用车网· 2025-07-25 07:01
Core Viewpoint - The meeting emphasized the importance of collaboration with dealer partners to achieve the ambitious sales target of 18,000 units for the year, focusing on product upgrades and market opportunities amidst a competitive landscape [1][5][9]. Group 1: Meeting Overview - The 2025 mid-year dealer conference for Dongfeng Commercial Vehicle Xinjiang Co., Ltd. was held in Shiyan, focusing on collaboration and market strategies [1][3]. - Key executives from Dongfeng Xinjiang and dealer partners attended the meeting, highlighting the importance of teamwork in achieving sales goals [3]. Group 2: Performance Highlights - In the first half of the year, Dongfeng Xinjiang achieved wholesale sales of 10,900 units, a year-on-year increase of 20.6%, and terminal sales of 11,018 units, a year-on-year increase of 61% [5]. - The company outperformed the market, particularly in the segments of traction, engineering, dump, and special vehicles [5][7]. Group 3: Strategic Goals for the Second Half - Dongfeng Xinjiang plans to launch 52 new products in the second half, including 47 traditional energy vehicles and 5 new energy vehicles, to enhance market competitiveness [9]. - The focus will be on deepening collaboration with dealers, maintaining a customer-centric approach, and addressing market challenges [8][9]. Group 4: Product Development and Marketing Strategies - The company aims to enhance brand appeal and market competitiveness by capturing the needs of younger users and incorporating fashionable design elements into its products [10][13]. - Marketing strategies will include strengthening the dealer network, improving customer engagement, and managing sales processes to optimize inventory and reduce operational risks [14][15][16]. Group 5: Recognition and Collaboration - The meeting recognized outstanding dealers and launched the first batch of DFSW pilot dealer networks, promoting a culture of integrity and collaboration among partners [17][22][24]. - A call was made for all dealer partners to work together towards shared growth and to seize market opportunities [25].