7月22日，以"凝心聚力 攻坚破局 共创共赢"为主题的东风商用车新疆有限公司2025年经销商 年中工作会在十堰召开。 东风商用车有限公司副总经理、东风新疆董事长黄政，东风新疆总经理沈彬、党委书记高超、 纪委书记崔振华、副总经理胡晓红及来自全国的经销商伙伴、东风新疆高管及营销研发等相关 部门负责人参加会议。东风新疆副总经理戴文海主持会议。 2025年，是"十四五"收官之年、"十五五"谋划之年,也是贯彻落实公司第十次党代会精神的开 局之年。上半年，东风新疆与广大经销商、服务商合作伙伴，携手共进、顶压前行，凝心聚 力、攻坚破局，实现批发销量10900辆，同比增长20.6%；终端销量11018辆，同比增长 61%。实现了国内、海外销量及份额的同比双提升，跑赢大市。尤其是牵引、工程、自卸和专 用车在细分市场全面取得了重点突破。 黄政表示：上半年，在行业严重内卷，价格战不断加剧的竞争态势下，东风新疆始终坚持以客 户为中心的经营理念，持续提升区域细分市场和海外市场的企划能力与产品竞争力，与经销商 一道取得了较好成绩。 下半年，东风新疆要继续与经销商伙伴携手同行，直面挑战，秉承诚信、共赢的合作理念，以 跑赢大市为目标，不断推 ...

Core Insights - The relationship between manufacturers and distributors is crucial for brand vitality in the beverage industry, as demonstrated by Yatai Beverage's successful transition from a regional brand to a national player over 25 years [1] - Yatai's third production base, with an investment of 1 billion yuan, will enhance its production capacity to over 1.3 million tons annually, supporting a projected revenue exceeding 5 billion yuan [3][6] Group 1 - Yatai Beverage has established a robust cooperation system with over 3,000 national marketing teams and a million distribution points, emphasizing production strength and transparent relationships with distributors [1] - The new production base will feature 16 fully automated sterile production lines, increasing annual capacity by 600,000 tons, which will stabilize the supply chain and allow distributors to focus on market development [3] - The focus on health-oriented beverages like coffee, coconut juice, and plant protein aligns with current consumer upgrade trends, enhancing the product matrix for existing distributors and creating opportunities for new partners [5] Group 2 - Yatai's strategy of opening production bases and showcasing R&D capabilities fosters trust with distributors, transforming them from mere sales executors to market co-builders [5] - The completion of the third base marks a new phase in Yatai's national expansion, providing certainty in production capacity and attracting high-quality partners in a volatile market [6]