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孩子王:拟收购丝域实业65%股权,加速向中国亲子家庭首选服务商目标迈进
Tianfeng Securities· 2025-06-08 07:43
Investment Rating - Industry rating is maintained as "Outperform the Market" [5] Core Insights - The report highlights that Kid Wang plans to acquire 65% of the equity in Jiangsu Xingsiyu, aiming to accelerate its goal of becoming the preferred service provider for Chinese parent-child families. The acquisition amount is 1.65 billion yuan, corresponding to a PE of 9 times the net profit for 2024, with no performance guarantees [1] - The hair care industry in China is projected to grow significantly, with market size increasing from 43.2 billion yuan in 2020 to 57.1 billion yuan in 2023, representing a CAGR of 9.7%. It is expected to reach 81.25 billion yuan by 2028, with a CAGR of 7.3% from 2023 to 2028 [2] - Kid Wang's acquisition strategy is part of a broader three-expansion strategy, which includes previous acquisitions in the maternal and infant sector and beauty industry, indicating a focus on diversifying its service offerings [1][2] Summary by Sections Acquisition Details - Kid Wang announced the acquisition of 65% of Jiangsu Xingsiyu for 1.65 billion yuan, with plans to use 429 million yuan of previously raised funds for store upgrades towards this acquisition [1] - The acquisition is part of a strategy to deepen its presence in the hair care industry, which aligns with its goal of becoming a leading service provider for families [1] Market Overview - The hair care market in China is currently valued at nearly 60 billion yuan, with significant growth potential. The market is expected to continue expanding, driven by increasing consumer demand for hair care products and services [2] - In 2024, Xiyu's revenue is projected to be 723 million yuan, with a net profit of 183 million yuan, indicating a healthy growth trajectory [2] Synergy and Collaboration - The report outlines potential synergies between Kid Wang and Xiyu, including member collaboration, market layout, channel sharing, industrial synergy, and business model expansion [3] - Kid Wang's existing customer base and store network can enhance Xiyu's market reach, while Xiyu's product offerings can complement Kid Wang's service ecosystem [3] Financial Projections - The report anticipates steady growth for Kid Wang's core business, with expected net profits of 350 million yuan and 480 million yuan for 2025 and 2026, respectively, corresponding to PE ratios of 53 and 39 times [3]