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孩子王,买下2500家养发店
投资界· 2025-06-10 07:51
Core Viewpoint - The acquisition of the hair care brand "Siyu" by "Kids King" for 1.65 billion yuan marks a strategic expansion from maternal and infant retail into the beauty and hair care sector, aiming to capture a broader family-oriented customer base [1][11]. Group 1: Acquisition Details - Kids King announced the acquisition of the domestic hair care chain "Siyu" for a total consideration of 1.65 billion yuan, with the deal involving multiple stakeholders including Jiangsu Xingsiyu and Giant Biological [1][3]. - The transaction consists of two parts: the transfer of 100% equity of Jiangsu Xingsiyu and a subsequent cash purchase of 100% equity of Siyu Industrial [3][4]. - The new shareholder structure will see Kids King holding 65%, with other investors including Giant Biological and the original founders [3][4]. Group 2: Strategic Rationale - Kids King aims to leverage its extensive chain operation experience and digital technology to enhance Siyu's operational efficiency and digital capabilities [4]. - The partnership with Giant Biological is intended to improve Siyu's research and development capabilities, creating a comprehensive product ecosystem for hair care [4][11]. - The acquisition is seen as a way to tap into the growing demand for hair care services, especially among families, thus broadening Kids King's customer demographic [11][12]. Group 3: Market Position and Growth - Siyu has established itself as a leading brand in the hair care industry with over 2,500 stores nationwide and a membership base exceeding 2 million [7][8]. - The brand's growth trajectory includes significant milestones such as surpassing 1,000 stores in 2014 and expanding into medical beauty services [7][8]. - The acquisition price reflects a valuation of approximately nine times Siyu's projected net profit for 2024, indicating strong investor confidence in the brand's future performance [11]. Group 4: Background of Key Players - Kids King, founded by entrepreneur Wang Jianguo, has successfully transitioned from a maternal and infant retail focus to a broader family-oriented service provider [1][12]. - Wang Jianguo's investment firm, Xingnahe Capital, has previously invested in various sectors including beauty and healthcare, indicating a strategic approach to diversifying investments [12][14]. - The original founders of Siyu, Chen Yingyan and Wang Deyou, have played a crucial role in establishing the brand's market presence and will continue to be involved post-acquisition [3][4].