Core Insights - The "May Day" holiday in Xi'an's Xixian New Area saw a significant increase in tourism and consumption, with 1.8569 million domestic visitors and a total expenditure of 780 million yuan, marking a year-on-year growth of 5.02% and 7.87% respectively [1] Group 1: Tourism Growth - The integration of cultural and tourism sectors, along with innovative consumption scenarios, has attracted a large number of tourists to Xixian New Area [1] - Various scenic spots have enhanced their competitiveness by launching unique activities, such as the second Silk Road Cultural Arts Festival and the opening of the Love Tower, which featured impressive drone performances [2] - The Reicha Tea Town and Kunming Pool scenic areas hosted numerous events, attracting 294,800 and 278,400 visitors respectively during the holiday [2] Group 2: Entertainment and Experience - Popular performances like "Brave Qin" and "Voice of the Silk Road" have drawn large crowds, leading to increased showtimes to accommodate demand, with "Brave Qin" increasing from two to three shows daily [3] - The shift from sightseeing to experiential tourism is evident, with a notable increase in visitor numbers at cultural venues such as the Shaanxi History Museum [3] - The integration of cultural tourism with commercial activities has been successful, as seen in the rise of visitor numbers at various attractions and events [3] Group 3: Accommodation and Retail - The surge in visitors has led to a boom in local accommodation bookings, with the average occupancy rate of boutique homestays in Shijingli Town reaching 90%, a year-on-year increase of 10.22% [6] - Commercial complexes have innovated by introducing art exhibitions and themed events, enhancing the shopping experience for consumers [6] Group 4: Future Outlook - Xixian New Area plans to continue optimizing cross-industry integration in cultural tourism, exploring historical resources, and extending the tourism consumption chain to stimulate holiday spending [6]