Core Viewpoint - The Hong Kong government is enhancing tourism experiences by introducing nine new tourism hotspot projects aimed at attracting more visitors through unique cultural and experiential offerings [1][2][3] Group 1: New Tourism Projects - The nine upcoming tourism projects include the transformation of the old Yau Ma Tei Police Station into a themed exhibition hall focused on Hong Kong police films, integrating AR technology for visitor engagement [2] - Other projects include deep-dive tours in Kowloon City, industrial brand tourism, and the development of the former Hung Hom railway freight terminal, blending natural landscapes with Hong Kong's industrial history and community [2][3] Group 2: Visitor Trends and Statistics - Over 30% of visitors to Hong Kong seek experiences beyond traditional shopping and sightseeing, indicating a growing demand for immersive tourism experiences [3] - The Hong Kong Tourism Board plans to invite over 100 influencers from 13 countries to experience and promote Hong Kong's summer activities, targeting over 100 million followers globally [5] Group 3: Economic Impact - The Hong Kong government and industry stakeholders are actively promoting event-driven economic growth, with over 240 events planned for 2024, expected to attract over 2 million visitors and generate approximately HKD 7.5 billion in consumer spending [6] - The first half of 2024 is projected to see around 840,000 visitors participating in events, with an estimated economic contribution of HKD 3.3 billion [6] Group 4: Future Outlook - The government aims to continue developing more tourism hotspots, emphasizing the importance of tourism as a key pillar of Hong Kong's economy and enhancing the city's international tourism reputation [7]

Core Insights - The "May Day" holiday in Xi'an's Xixian New Area saw a significant increase in tourism and consumption, with 1.8569 million domestic visitors and a total expenditure of 780 million yuan, marking a year-on-year growth of 5.02% and 7.87% respectively [1] Group 1: Tourism Growth - The integration of cultural and tourism sectors, along with innovative consumption scenarios, has attracted a large number of tourists to Xixian New Area [1] - Various scenic spots have enhanced their competitiveness by launching unique activities, such as the second Silk Road Cultural Arts Festival and the opening of the Love Tower, which featured impressive drone performances [2] - The Reicha Tea Town and Kunming Pool scenic areas hosted numerous events, attracting 294,800 and 278,400 visitors respectively during the holiday [2] Group 2: Entertainment and Experience - Popular performances like "Brave Qin" and "Voice of the Silk Road" have drawn large crowds, leading to increased showtimes to accommodate demand, with "Brave Qin" increasing from two to three shows daily [3] - The shift from sightseeing to experiential tourism is evident, with a notable increase in visitor numbers at cultural venues such as the Shaanxi History Museum [3] - The integration of cultural tourism with commercial activities has been successful, as seen in the rise of visitor numbers at various attractions and events [3] Group 3: Accommodation and Retail - The surge in visitors has led to a boom in local accommodation bookings, with the average occupancy rate of boutique homestays in Shijingli Town reaching 90%, a year-on-year increase of 10.22% [6] - Commercial complexes have innovated by introducing art exhibitions and themed events, enhancing the shopping experience for consumers [6] Group 4: Future Outlook - Xixian New Area plans to continue optimizing cross-industry integration in cultural tourism, exploring historical resources, and extending the tourism consumption chain to stimulate holiday spending [6]

每经记者 肖纯 每经编辑 刘艳美 图片来源：微博截图 4月29日，桂林旅游发布一季报。今年一季度，公司营业收入为8263万元，同比下降6.6%；归母净利润自去年同期亏损1248万元变为亏损1308万元，亏损额 进一步扩大。 在此之前，桂林旅游从2020年至2022年连续三年亏损，2023年短暂盈利后，2024年再度陷入亏损状态。2024年，桂林旅游实现营业收入4.32亿元，同比减少 7.58%；净利润亏损2.04亿元，同比暴跌1830.7%。自2020年以来，公司累计亏损近10亿元。 "五一"黄金周来了，多地又开启"人山人海"模式。文旅部预测，今年五一假期国内旅游人次有望突破3.5亿，较2023年增长15%以上。 在"旅游热度或破三年峰值""民航旅客运输量预计创历史同期新高"的热潮中，不久前因业绩亏损登顶微博热搜的桂林旅游（000978.SZ），又被浇了一盆冷 水。 图片来源：摄图网_501606779 桂林山水是世界级名胜，桂林旅游掌控着漓江、两江四湖等核心景区资源，票价不便宜，游客也源源不断。即便如此，公司盈利依然艰难。 而这家龙头企业的处境，正是桂林旅游业整体困局的缩影。桂林怎么了？除了桂林，还有哪些城 ...