Core Insights - In 2025, Agricultural Bank of China and China UnionPay launched a campaign to boost county-level consumption, introducing ten initiatives aimed at enhancing consumer benefits [1] - The "Agricultural Bank Life" app is gaining popularity, providing users with various discounts and promotions, significantly enhancing local consumer engagement [1] - The "Hui Xiang Xiao Xiang" platform in Hunan Province has attracted over 100,000 participants, driving credit card consumption to 730 million yuan by the end of August [1] Group 1 - The campaign focuses on upgrading consumption in county areas and promoting economic circulation between urban and rural areas [1] - The app features a range of discounts, including a 50% discount on member days at various local businesses [1] - The platform's activities include a combination of online and offline promotions, enhancing the shopping experience in local cultural and tourism districts [1] Group 2 - The "installment discounts + rebate discounts + consumption subsidies" strategy has led to increased foot traffic in local appliance stores, particularly for old-for-new exchanges [2] - The city of Changde is leveraging financial benefits to create unique consumer landmarks, enhancing digital operations and multi-channel marketing [2] - Innovative financial practices are being employed to support the development of a new consumption ecosystem in county and urban areas [2]