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食品业的“终极目标”:个性化营养方案
Hua Er Jie Jian Wen· 2025-11-07 01:27
Core Insights - The personalized nutrition market is projected to reach $64 billion by 2040, representing a significant growth opportunity within the larger $6.1 trillion global food and beverage market, where it currently accounts for less than 1% [3] - The rapid advancement of artificial intelligence (AI) is expected to be a key catalyst for the growth of the personalized nutrition industry by enabling the analysis of vast amounts of continuous data from wearable devices [3] Industry Transformation - The food industry is undergoing a profound transformation driven by two main forces: supply-side constraints and demand-side consumer awareness [7] - Supply-side pressures include limited arable land, high water consumption in agriculture, and the need for sustainable practices due to environmental concerns [7] - Demand-side factors reflect a heightened consumer focus on health and wellness, with a desire for balanced nutrition without compromising on taste, creating a challenging "impossible triangle" for the industry [7] Disruptive Technologies - Various disruptive technologies are emerging as part of the journey towards personalized nutrition, but they are only part of the solution and not the endpoint [8] Investment Insights - A new cross-industry ecosystem is forming around personalized nutrition, where investors should focus on companies that can collaborate within this ecosystem rather than isolated entities [9] - Key players include genetic testing and analysis companies, wearable tech firms, ingredient manufacturers, and food delivery services, all of which are essential for the realization of personalized nutrition [11] Market Dynamics - The plant-based protein market is experiencing stagnation due to taste issues, while cell-cultured meat and precision fermentation face challenges related to cost and consumer perception [11] - GLP-1 weight loss drugs are reshaping consumer eating habits, leading to reduced calorie intake and increased demand for healthier food options, which will impact various food categories [11] Traditional Players' Impact - The report suggests that personalized nutrition is not only the future of the food industry but also a cross-industry revolution affecting technology, healthcare, and consumer sectors [12] - Traditional food producers and retailers must adapt to the shift towards customized services or risk obsolescence, while companies that embrace this change may benefit from the growing health consciousness among consumers [14]