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中顺洁柔(002511):25H1点评:业绩拐点已现,盈利能力改善显著
ZHONGTAI SECURITIES· 2025-08-20 11:15
Investment Rating - The report maintains an "Accumulate" rating for the company [4][6]. Core Views - The company has shown a significant improvement in profitability, with a notable performance turnaround in the first half of 2025, achieving a revenue of 4.33 billion yuan, a year-on-year increase of 7.67%, and a net profit attributable to shareholders of 150 million yuan, up 71.44% year-on-year [6]. - The company is focusing on optimizing its product structure and expanding its overseas market presence, with overseas revenue growing by 61.27% year-on-year, contributing to 4.27% of total revenue in the first half of 2025 [6]. - The report highlights a significant improvement in profitability due to declining pulp prices and cost reduction efforts, with a gross margin of 32.62% and a net profit margin of 3.49% in the first half of 2025 [6]. Summary by Sections Financial Performance - In the first half of 2025, the company achieved a revenue of 4.33 billion yuan, with a quarterly breakdown of 2.068 billion yuan in Q1 and 2.262 billion yuan in Q2, reflecting year-on-year growth of 12.06% and 3.95% respectively [6]. - The net profit attributable to shareholders for the first half of 2025 was 150 million yuan, with a quarterly breakdown of 67 million yuan in Q1 and 83 million yuan in Q2, showing a year-on-year increase of 71.44% [6]. Product and Market Strategy - The company is strategically focusing on high-margin non-traditional products and personal care items, with a product matrix that includes women's hygiene products, household cleaning items, hand creams, and travel disposable products [6]. - The company is actively expanding into new retail and O2O channels, including live streaming and community group buying, to capture market share [6]. Profitability and Cost Management - The gross margin for the first half of 2025 was 32.62%, a decrease of 0.21 percentage points year-on-year, while the net profit margin increased by 1.33 percentage points to 3.49% [6]. - The report notes a reduction in expense ratios, with the total expense ratio decreasing by 2.79 percentage points to 28.04% [6].