Core Insights - The company reported a total sales revenue of 6,036.08 million for the first half of 2025, a decrease of 3.78% compared to 6,273.22 million in the same period of 2024 [1] Sales Performance - High-end wine sales reached 3,423.53 million in the first half of 2025, showing a slight increase of 1.47% from 3,373.95 million in 2024 [1] - Mid-range and low-end wine sales decreased by 9.89%, from 2,899.27 million in 2024 to 2,612.55 million in 2025 [1] Sales Channels - Direct sales (including group purchases) surged by 144.54%, from 1,057.54 million in 2024 to 2,586.06 million in 2025 [1] - Wholesale and agency sales through distributors dropped significantly by 45.88%, from 5,059.73 million in 2024 to 2,738.46 million in 2025 [1] - Online sales experienced a remarkable increase of 356.28%, rising from 155.95 million in 2024 to 711.56 million in 2025 [1] Regional Performance - Sales in the Xinjiang region fell by 33.50%, from 2,498.27 million in 2024 to 1,661.32 million in 2025 [1] - Sales in the North China region increased by 30.72%, from 1,391.62 million in 2024 to 1,819.12 million in 2025 [1] - Other regions saw a growth of 7.23%, with sales rising from 2,383.33 million in 2024 to 2,555.64 million in 2025 [1] Distributor Changes - During the reporting period, the company added 35 new distributors while 36 exited, resulting in a total of 104 distributors at the end of the period, a decrease of 1 compared to the end of 2024 [1]

1、按产品档次分类情况： 单位：万元 币种：人民币 | 产品名称 | 2025年1－6月销售收入 | 2024年1－6月销售收入 | 增减变动幅度（%） | | --- | --- | --- | --- | | 高档酒 | 3,423.53 | 3,373.95 | 1.47 | | 中低档酒 | 2,612.55 | 2,899.27 | -9.89 | | 合计 | 6,036.08 | 6,273.22 | -3.78 | | 2、按销售渠道分类情况： | | 单位：万元 | 币种：人民币 | | 渠道类型 | 2025年1－6月销售收入 | 2024年1－6月销售收入 | 增减变动幅度（%） | | 直销（含团购） | 2,586.06 | 1,057.54 | 144.54 | | 批发代理-经销商 | 2,738.46 | 5,059.73 | -45.88 | | 线上销售 | 711.56 | 155.95 | 356.28 | | 合计 | 6,036.08 | 6,273.22 | -3.78 | | 3、按地区分部分类情况： | | 单位：万元 | 币种：人民币 | | 区域名称 | ...

证券代码：600084 股票简称：中信尼雅 公告编号：临2025-012 中信尼雅葡萄酒股份有限公司 2025年第一季度经营数据公告 1 单位：万元 币种：人民币 产品名称 2025年1－3月销售收入 2024 年 1－3 月销售收入 增减变动幅度（%） 高档酒 1,881.25 1,923.47 -2.20 中低档酒 1,538.05 1,520.19 1.18 合计 3,419.30 3,443.66 -0.71 单位：万元 币种：人民币 渠道类型 2025 年 1－3 月销售收入 2024 年 1－3 月销售收入 增减变动幅度（%） 直销（含团购） 1,443.54 729.52 97.87 批发代理-经销商 1,514.75 2,562.13 -40.88 线上销售 461.01 152.01 203.28 合计 3,419.30 3,443.66 -0.71 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或 者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 根据《上市公司行业信息披露指引第十二号——酒制造》的相关规定，现将公 司2025年第一季度主要经营数据（未经审计 ...