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中关村大融城东区开业在即!品牌抢先看
Core Insights - Beijing Zhongguancun ART PARK Daluocheng is the largest urban renewal commercial entity within the Fourth Ring Road, reshaping the commercial landscape of the area and integrating urban space with natural ecology through a "park + commercial" model [1] Group 1: Commercial Development - Daluocheng West District has introduced 102 brands, including over 40 flagship stores, with 6 being Beijing's first stores and 15 being Haidian's first stores, such as Olé boutique supermarket and Pangmei Noodle House [3] - Since its opening in May 2025, Daluocheng West District has quickly topped the popular list in Haidian District on Dazhong Dianping and received the Best Practice Award at the Fourth Urban Renewal Conference [3] Group 2: Upcoming Developments - The East District of Daluocheng is currently under construction, with merchant renovations in progress, and is expected to officially open in December [8] - The East District aims to create an international trend and high-quality living space, featuring flagship stores like Alexander Wang, MM6 Maison Margiela, and lululemon, catering to consumers seeking a high-quality lifestyle [10] Group 3: Dining and Lifestyle Offerings - The dining options in the East District will include various establishments to meet local demands, such as the Beijing flagship of "chili's," The Boots, and popular brands like Shake Shack and Starbucks Reserve [10] - The addition of Xixifu Bookstore and other shops will enhance the lifestyle offerings, providing diverse social spaces for local consumers [10] Group 4: Cultural Integration - Zhongguancun ART PARK Daluocheng emphasizes cultural heritage in its updates, preserving historical elements like the double helix sculpture and ancient trees, achieving an organic integration of local culture and commercial space [11] - The project is not just a shopping center but also an ecological park that resonates with nature, merging memories with the future [16]
中关村大融城成京西首个公园商业标杆
Bei Jing Shang Bao· 2025-07-16 15:46
Group 1 - The core viewpoint of the article highlights Beijing's successful implementation of the "Fashion Consumption Expansion Action Plan," which has led to the establishment of diverse consumption zones and enhanced cultural experiences, contributing to the city's goal of becoming an international consumption center [1][3] - The establishment of the "Four Functional Areas" focuses on creating integrated gathering zones, enriching fashion cultural experience areas, cultivating healthy leisure function zones, and developing distinctive consumption streets [1][3] - The East District's "Qianmen Night Technology Experience Hall" and the West District's "Dajixiang Courtyard Street" are examples of successful projects that provide new consumer experiences [1][2] Group 2 - The Haidian District's "Zhongguancun Dazhongcheng" attracted 1.6 million visitors and generated sales of 70.4 million yuan, becoming a benchmark for park commercial projects in western Beijing [2] - The Shijingshan District's "Moshikou Street" has been recognized as a national-level tourism and leisure street, enhancing the area's cultural tourism offerings [2] - The "1+1+3" characteristic consumption system in Tongzhou District, along with the successful "Wanwukexun" trendy art event, attracted over 4,000 participants and achieved 2 million social media exposures [2] Group 3 - The integration of sports and tourism is emphasized through the "Double Olympic Heritage" initiative, which promotes sports tourism routes and aims to enhance consumer engagement through events [3] - The city plans to host 46 events in the Miyun District, including unique activities like the ice climbing competition, while also developing boutique homestay brands [3] - Beijing's systematic and scenario-based "Fashion Cultivation Action" aims to create a resilient and attractive international consumption center through precise policies and innovative experiences [3]