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中关村大融城成京西首个公园商业标杆
Bei Jing Shang Bao· 2025-07-16 15:46
Group 1 - The core viewpoint of the article highlights Beijing's successful implementation of the "Fashion Consumption Expansion Action Plan," which has led to the establishment of diverse consumption zones and enhanced cultural experiences, contributing to the city's goal of becoming an international consumption center [1][3] - The establishment of the "Four Functional Areas" focuses on creating integrated gathering zones, enriching fashion cultural experience areas, cultivating healthy leisure function zones, and developing distinctive consumption streets [1][3] - The East District's "Qianmen Night Technology Experience Hall" and the West District's "Dajixiang Courtyard Street" are examples of successful projects that provide new consumer experiences [1][2] Group 2 - The Haidian District's "Zhongguancun Dazhongcheng" attracted 1.6 million visitors and generated sales of 70.4 million yuan, becoming a benchmark for park commercial projects in western Beijing [2] - The Shijingshan District's "Moshikou Street" has been recognized as a national-level tourism and leisure street, enhancing the area's cultural tourism offerings [2] - The "1+1+3" characteristic consumption system in Tongzhou District, along with the successful "Wanwukexun" trendy art event, attracted over 4,000 participants and achieved 2 million social media exposures [2] Group 3 - The integration of sports and tourism is emphasized through the "Double Olympic Heritage" initiative, which promotes sports tourism routes and aims to enhance consumer engagement through events [3] - The city plans to host 46 events in the Miyun District, including unique activities like the ice climbing competition, while also developing boutique homestay brands [3] - Beijing's systematic and scenario-based "Fashion Cultivation Action" aims to create a resilient and attractive international consumption center through precise policies and innovative experiences [3]