Core Insights - The article discusses the transformation of parks in Beijing into vibrant commercial spaces, integrating dining and leisure activities, driven by supportive government policies and innovative business models [6][11][15] Policy Support - The introduction of the 2022 "Beijing Park Service Project Operating Standards" encourages the inclusion of social capital in park services, allowing for diverse commercial activities such as dining and retail [6][7] - Government subsidies are available for new dining establishments in parks, covering up to 50% of renovation and equipment costs, with a maximum support of 500,000 yuan per store [7][8] Business Innovation - Parks are becoming experimental grounds for brand innovation, with various cafes and restaurants emerging, such as "Wujie Coffee" and "MOWU Bookstore," which combine nature with dining experiences [8][9][10] - The "Park + Dining" model is gaining traction, exemplified by McDonald's flagship store in Chaoyang Park, which enhances the dining experience by integrating it with the park environment [10][11] Consumer Experience - The "deep experience" model in park settings is reshaping consumer perceptions, where visitors seek not just products but also the ambiance and relaxation offered by nature [12][13] - Unique offerings, such as themed cafes and cultural experiences, are attracting consumers, with some establishments reporting significantly longer customer dwell times compared to traditional retail spaces [13][14] Cultural Integration - Traditional brands are revitalizing their image through innovative collaborations in park settings, merging heritage with modern dining trends, as seen with the "Yigongzi" tea house and "Tianfuhao" restaurant [14][15] - The integration of cultural elements into park dining experiences is enhancing the appeal of these spaces, making them attractive destinations for families and young consumers [14][15]

Core Viewpoint - The development of urban parks is transitioning from "incremental expansion" to "quality enhancement" to meet the diverse needs of the public, with a focus on creating vibrant and engaging green spaces [1] Group 1: Park Development and Statistics - A total of 1,880 urban parks and 9,961.07 kilometers of greenways have been established in the province [1] - By the end of 2024, the park green space service radius coverage rate is expected to reach 92.12%, with an average of 16.41 square meters of park green space per person [2] - 764 parks have been equipped with 2,424 sports facilities for activities such as table tennis, basketball, and football [2] Group 2: Economic Impact and Visitor Engagement - The free admission policy at parks like Taoyuan has led to a significant increase in visitor numbers, with nearly 10 million visitors recorded in the area since the policy was implemented [3] - The average daily visitor count at Wuxi Canal Art Park is between 10,000 and 12,000, following its renovation [3] - The introduction of commercial activities in parks has resulted in increased revenue, with the average revenue per square meter in the old street area rising by approximately 32% compared to 2022 [3] Group 3: Integration of Commercial Activities - The concept of "Park + Commercial" is being emphasized, integrating parks with various commercial and recreational activities to enhance visitor experience [4][8] - The introduction of commercial spaces in parks is aimed at balancing public utility and commercial value, ensuring that the parks remain accessible and beneficial to the community [5][6] - Successful examples include the integration of dining and entertainment options within parks, which has led to increased foot traffic and revenue generation [7][11] Group 4: Challenges and Future Directions - The operation of parks faces challenges such as slow returns on investment, land use restrictions, and a lack of operational talent [9][10] - There is a need for innovative management models that can effectively balance the public and commercial aspects of park operations [10] - The potential for parks to drive surrounding commercial development and enhance overall urban value is being recognized, with strategies being developed to optimize park management and operations [11]

Group 1 - The "Chill Shangcheng Park Shopping" event is a key initiative by the Deep Industry Shangcheng ecological business district, aimed at diversifying holiday economy through the "Park + Commerce" model during the May Day holiday [1][4] - The event features various activities including a Weekend Life pop-up, Qbao emotional monster exhibition, and exclusive offers for consumers from the Guangdong-Hong Kong-Macao Greater Bay Area [3][4] - The event is in its fourth year and includes performances by characters like deer and squirrels, as well as interactive experiences such as a mobile home theme space [4][6] Group 2 - Shenzhen's first city duty-free store is set to open within the year, with promotional activities already underway at Deep Industry Shangcheng [7][9] - The duty-free store will feature a mix of international brands and local products, enhancing the shopping experience for global tourists and Greater Bay Area consumers [9] - Currently, Deep Industry Shangcheng has five merchants supporting tax refunds for departing tourists, 105 offering bilingual menus, and 127 accepting foreign currency payments [9]