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中华白海豚“跃入”市民钱包!金融创新激活城市IP新表达
Nan Fang Du Shi Bao· 2025-12-24 12:18
Core Viewpoint - Zhuhai Rural Commercial Bank has launched the "Chinese White Dolphin" themed debit card, integrating the city's mascot into a financial product to celebrate the 45th anniversary of the special economic zone [3][4]. Financial Vehicle: Cultural Integration - The issuance of the themed card coincides with significant anniversaries for both the city and the bank, serving not only as a payment tool but also as a medium for cultural dissemination [4]. - The card features three series: "Dolphin Wealth," "Dolphin Blessing," and "Dolphin Luck," showcasing the dolphin's dynamic form and incorporating iconic local architecture [3][4]. Growth Trajectory: Local Banking Evolution - Zhuhai Rural Commercial Bank's history dates back to 1952, evolving from a credit cooperative to a significant local bank with assets exceeding 100 billion yuan [10][12]. - The bank has consistently focused on serving agriculture and small to medium enterprises, introducing innovative financial products tailored to local needs [12]. Future Vision: Empowering Urban Development - The bank aims to transition from merely providing financial services to becoming a partner in urban development, enhancing support for local industries and small businesses [13][15]. - Plans include deepening cultural and ecological financial innovations, exemplified by the themed card, to bridge ecological protection and urban culture [15][18].