Core Viewpoint - The event held on July 24 in Shanghai marked the launch of the 2025 season for Zhongwei selenium sand melons, showcasing the brand's development and aiming to enhance its market presence in Shanghai [1][2]. Group 1: Industry Overview - Zhongwei selenium sand melon is a benchmark for Ningxia's characteristic agriculture, benefiting from unique gravel soil in the Shapotou District, which provides natural selenium advantages for cultivation [1]. - The planting area of Zhongwei selenium sand melon accounts for over 60% of the region's open-field sweet melon cultivation [2]. Group 2: Production and Economic Impact - In 2024, the planting area for Zhongwei selenium sand melon reached 427,000 acres, with a total output of 1.1 million tons and a production value of 1.837 billion yuan, benefiting nearly 11,000 farmers in the surrounding area [2]. - The average income increase for melon farmers exceeded 100,000 yuan [2]. - The planting scale is expected to expand to 469,500 acres in 2025, with an anticipated output of 1.15 million tons [2]. Group 3: Market Expansion - The partnership with 50 "Xiangbala" fruit stores in Shanghai signifies a significant step in enhancing the brand influence of Zhongwei selenium sand melon in the Shanghai market [2]. - This initiative is part of a broader strategy for high-quality agricultural products from Ningxia to expand into new markets [2].

Group 1 - The event for the 2025 Zhongwei Selenium Sand Melon marketing and sales connection was held in Zhongwei City, Ningxia, focusing on promoting the local brand and establishing connections with major retailers and e-commerce platforms [1] - The event included the awarding of certifications to 32 direct stores, 37 gold medal sellers, and 11 excellent e-commerce platforms, along with a signing ceremony for production and sales agreements [1] - Zhongwei City has developed a unique industrial revitalization path under the "Six New, Six Special, Six Excellent + N" industrial layout, leveraging its selenium-rich land and establishing a quality safety traceability system for the Selenium Sand Melon [1] Group 2 - Zhongwei City is the only region in Ningxia developing the Selenium Sand Melon industry, with over 100 production and operation entities established [2] - In 2024, the city planted 427,000 acres of Selenium Sand Melon, yielding 1.1 million tons and generating a total output value of 1.837 billion yuan, with an average increase in income of 106,500 yuan per household [2] - For 2025, the planting area is expected to increase to 469,500 acres, with 79 production and sales agreements signed with cities like Beijing and Shenzhen, amounting to a pre-sale value of 438 million yuan [2]