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中国人寿寿险天津分公司持续提升金融服务适老化水平
Zhong Guo Fa Zhan Wang· 2025-11-26 13:37
Core Viewpoint - The company is enhancing its financial services for the elderly by launching the "Autumn Fragrance" service experience month, focusing on customer-centric approaches and integrating technology to meet diverse needs of the senior demographic [1] Group 1: Environmental Upgrades - The company has optimized its service environment and processes to cater to elderly customers, including the addition of specialized areas for mobility aids and communication tools [2] - A priority queuing system for customers aged 60 and above has been implemented, along with home service and remote support options, ensuring accessibility and convenience [2] Group 2: Technological Empowerment - The company is bridging the digital divide for elderly clients by integrating technology into its services, such as a senior-friendly version of its app and smart teller machines [3] - Remote video consultation services are available, allowing elderly customers to receive efficient digital support [3] Group 3: Educational Integration - A multi-dimensional financial literacy program has been established, including consumer rights education and themed workshops to raise awareness about fraud and financial management [4] - The company has organized nearly 40 themed activities for seniors, combining practical knowledge with engaging experiences during the service month [4] - Future plans include a continued focus on customer needs, service experience, and intelligent service integration to enhance the quality of financial services for the elderly [4]