Core Viewpoint - In 2025, Li Ning reported a "steady progress" financial performance, with revenue of 29.6 billion yuan, a year-on-year increase of 3.2%, and improved profit margins, indicating a proactive adjustment in growth structure rather than passive pressure [1][2]. Revenue and Profitability - The operating profit margin increased to 13.2%, and the net profit margin reached 9.9%, outperforming market expectations [1]. - The revenue from authorized dealers rose from 45.1% to 46.6%, becoming the largest channel and the main source of growth [2][3]. Channel Structure - Li Ning's channel structure remains relatively "traditional" compared to competitors like Nike and Adidas, with authorized dealers contributing 46.6%, direct sales at 22.5%, and e-commerce at 29.5% [4][5]. - The authorized dealer channel saw a revenue growth of 6.3%, while the e-commerce channel grew by 5.3%, indicating a balanced channel strategy [4]. Strategic Positioning - Li Ning's decision to maintain a high proportion of the dealer system is a strategic choice to enhance resilience against market fluctuations, allowing for better profit certainty in unstable demand environments [8][12]. - The dealer network is evolving with digital and refined management, enabling better inventory control and sales monitoring, thus integrating dealers into a unified operational system [9][10]. Market Adaptation - The company is not rejecting DTC (Direct-to-Consumer) but is instead seeking an optimal channel mix suitable for the specific market structure and brand development stage [10][11]. - The dealer network provides essential coverage and responsiveness, crucial for capitalizing on market opportunities during events like the Olympics [17][21]. Financial Stability - With nearly 20 billion yuan in net cash, Li Ning has the financial capacity to pursue opportunities without needing to aggressively shift to a single channel model [23][24]. - The company's approach emphasizes maintaining a stable foundation while exploring various business opportunities across different segments [23].