香港聯合交易所有限公司與證券及期貨事務監察委員會對本申請版本的內容概不負責，對其準確性或 完整性亦不發表任何意見，並明確表示概不就因本申請版本全部或任何部分內容而產生或因倚賴該等 內容而引致的任何損失承擔任何責任。 Hunan Xizi Health Group Co., LTD 湖 南 西 子 健 康 集 團 股 份 有 限 公 司 於中華人民共和國成立的股份有限公司） 的申請版本 警告 本申請版本乃根據香港聯合交易所有限公司（「聯交所」）及證券及期貨事務監察委員會（「證監會」） 的要求而刊發，僅用作提供資訊予香港公眾人士。 本申請版本為草擬本，其內所載資料並不完整，亦可能會作出重大變動。 閣下閱覽本文件，即 代表 閣下知悉、接納並向湖南西子健康集團股份有限公司（「本公司」）、其獨家保薦人、整體協 調人、顧問或包銷團成員表示同意： 於 本 公 司 招 股章 程 根 據 香 港 法 例 第 32章 公 司（ 清盤 及 雜 項 條 文 ）條 例 送 呈 香 港 公 司 註冊 處 處 長 登 記前，不會向香港公眾人士提出要約或邀請。倘在適當時候向香港公眾人士提出要約或邀請，有 意投資者務請僅依據於香港公司註冊處處 ...

但这种一口咬定泡泡玛特存在泡沫的结论无异于沙上建塔、刻舟求剑。 每经记者 毕媛媛 2025年10月，投资研究机构伯恩斯坦写了份95页的雄文，公开唱空股价年内涨了两倍多的文化消费龙头 泡泡玛特。 外资机构着实不讲武德，伯恩斯坦的报告标题不仅惊悚，甚至有种短视频爆款的美感——《灿烂笑容的 背后，泡沫何时破裂？》 伯恩斯坦大胆预测：LABUBU的销量将在2026-27年达到峰值，并"可能"引发消费者兴趣下降、销量下 滑、利润率压缩以及⼆级市场下跌的恶性循环，最终"导致股价⼤幅回调"。 显然，华尔街的精英们习惯了用茅台的审美去看消费品——在他们眼中，黄牛退场和溢价消失意味着崩 盘的前兆。但忽略了在酒桌上喝茅台的人未必是真想喝，喝酒的人和买单的人也不是同一个人，但抢购 泡泡玛特的人大概率是真心想要一个LABUBU。 伯恩斯坦宁愿相信高频数据线性外推出的"可能销售下滑"，也不相信线下门店的盛况—消费者的需求正 在被泡泡玛特很好地满足，这何尝不是另一种"精英的傲慢"。 渗透率才是护城河 抛开剂量谈毒性不合适，抛开渗透率去谈稀缺性同样不妥当。 泡泡玛特的商业模式从来不靠产品的稀缺性维系。锚定潮玩赛道之初，泡泡玛特的底层逻辑就 ...

Investment Dynamics - Neeman's, an Indian DTC footwear brand, has completed a Series B2 funding round, raising ₹3.55 billion [3] - The brand, established in 2017, focuses on eco-friendly and sustainable materials, balancing comfort and design [3] - Neeman's is expanding its online presence while also growing its offline retail network, benefiting from increased investor interest in sustainable consumer brands [3] - Jiumaojiu plans to invest a total of $43 million (approximately ¥300 million) to increase its stake in North American restaurant chain Big Way Group Inc. from 10% to 49% [5] - This investment will double Jiumaojiu's North American store count and is a key step in its "going global" strategy, leveraging Big Way's established local model [5] Listing Dynamics - Shanghai Linqingxuan Cosmetics Group has officially listed on the Hong Kong Stock Exchange under the stock code "2657.HK" [7] - The company focuses on anti-wrinkle skincare products and aims to provide high-end solutions using natural camellia ingredients [7] - Linqingxuan's listing marks it as the first high-end domestic skincare stock in the Hong Kong market, boosting the domestic beauty industry's high-quality development [7] Acquisition Dynamics - LVMH has completed the acquisition of French media publisher Les Editions Croque Futur, increasing its stake from 40% to 100% [9] - The acquisition includes the leading business magazine "Challenges," and Maurice Szafran has been appointed as the president of the publisher [9] - LVMH's strategy to acquire media assets is aimed at gaining pricing power in the luxury sector, although it raises concerns about media independence and market concentration [9] - Meta has announced the acquisition of Chinese company Butterfly Effect, which develops the AI application Manus, for several billion dollars [12] - Manus, set to launch in March 2025, is a general-purpose AI agent that can break down complex tasks and utilize various tools to deliver complete results [12] - This acquisition is significant as it represents one of the largest purchases of a Chinese AI team in 2025, allowing Meta to enhance its AI capabilities [12] Brand Dynamics - Zhou Dasheng Jewelry has accelerated its entry into instant retail, launching 200 direct stores on Meituan Flash Purchase, with daily sales increasing approximately tenfold since launch [14] - The company plans to expand instant retail to over 5,000 franchise stores by 2026, aiming to capture the growing gift market [14] - Norwegian outdoor brand Norrøna is preparing to open its first store in Beijing at the high-end commercial landmark SKP, featuring a minimalist design that reflects its outdoor aesthetic [15] - The store will offer a range of products for skiing, climbing, and outdoor activities, catering to various outdoor exploration needs [15] Personnel Dynamics - Saks Global announced the departure of CEO Marc Metrick, with Executive Chairman Richard Baker taking over the role [19] - Baker's background in real estate suggests a shift in the company's strategy towards a dual focus on retail and real estate [19] - Shenzhen Ge Li Si Apparel Co., Ltd. has appointed Wang Dusen as the new general manager, following the resignation of former general manager Xia Guoxin [21] - This leadership change indicates a strategic shift within the company, allowing the founder to focus on long-term planning and development [21] - Zong Fuli has resumed her role as the legal representative of Hongsheng Group, consolidating her control over the company and facilitating the integration of resources across its beverage and packaging sectors [24] - This change is expected to accelerate the launch and channel expansion of new brands like "Wawa Xiaozong" [24]

以下文章来源于硬氪 ，作者欧雪 硬氪 . 专注全球化、硬科技报道。36kr旗下官方账号。 在全球电动自行车（Ebike)市场迎来爆发式增长的浪潮中，一家来自深圳的品牌——Heybike，仅用4年时间，便在竞争激烈的北美市场杀出重围，实现年销超20万 台、营收超1亿美金的业绩，并持续保持盈利。 文 ｜ 欧雪 编辑 ｜ 袁斯来 来源｜ 硬氪（ID：south_36kr） 封面来源 ｜ 企业官方 海外Ebike市场正从"蓝海"驶入"红海"。 过去几年，在环保政策、消费升级与资本涌入的多重驱动下，这个赛道一度火热非凡。然而，随着赛道变得拥挤，整个行业也遭遇了一场凶猛的洗牌。 在这一背景下，Ebike企业Heybike ，却持续保持增长。 在过去几年，Heybike累计获得全球超17万用户。同时，公司年销量达到20万台，对应年营收超1亿元美金。 与许多依赖资本输血的竞争对手不同，Heybike自成立第一年起便持续盈利，且从未进行过外部融资，而且暂时也没有融资的计划。这种持续稳定挣钱的能 力，在行业中并不常见。 这种稳定的关键在于，Heybike一直把持自己的节奏，并未被外部市场变化裹挟步入歧途。 "我们希望用自有资金控 ...

编者按：当出海越来越成为一家中国公司核心战略时，如何征战全球市场就成为一个极其专业的话题。在全球化的演变中，已有不少中国品牌站立潮头。 鉴于此，硬氪特推出「Insight全球」专栏，从品牌成长与变迁，探索中国品牌出海的前沿方向与时代契机，为出海玩家与行业提供思考与启发。 这是我们专栏第56期—— 在全球电动自行车（Ebike)市场迎来爆发式增长的浪潮中，一家来自深圳的品牌——Heybike，仅用4年时间，便在竞争激烈的北 美市场杀出重围，实现年销超20万台、营收超1亿美金的业绩，并持续保持盈利。 作者丨欧雪 编辑丨袁斯来 海外Ebike市场正从"蓝海"驶入"红海"。 过去几年，在环保政策、消费升级与资本涌入的多重驱动下，这个赛道一度火热非凡。然而，随着赛道变得拥挤，整个行业也遭遇了一场凶猛的洗牌。 在这一背景下，Ebike企业Heybike ，却持续保持增长。 在过去几年，Heybike累计获得全球超17万用户。同时，公司年销量达到20万台，对应年营收超1亿元美金。 与许多依赖资本输血的竞争对手不同，Heybike自成立第一年起便持续盈利，且从未进行过外部融资，而且暂时也没有融资的计划。这种持续稳定挣钱的 能 ...

Company Overview - Shenzhen Feisu Innovation Technology Co., Ltd. has submitted an application to the Hong Kong Stock Exchange for a mainboard listing, with China International Capital Corporation, CITIC Securities International, and China Merchants Securities International as joint sponsors [1] - As of the last practical date, the company has served over 480,000 customers across more than 200 countries and regions, covering approximately 60% of the Fortune 500 companies [2] Business Model - Feisu Innovation is the second-largest online DTC (Direct-to-Consumer) network solution provider globally, with a market share of 6.9% based on projected 2024 revenue [1] - The company integrates network architecture design, multi-vendor procurement, and after-sales support into a unified platform, providing a complete experience for global customers [2] Financial Performance - Revenue for the fiscal years 2022, 2023, and projected for 2024 are approximately RMB 1.988 billion, RMB 2.213 billion, and RMB 2.612 billion respectively [3] - Profit for the same periods is approximately RMB 365 million, RMB 457 million, and RMB 397 million respectively [4] Industry Overview - The global network solutions market is projected to grow from USD 119.2 billion in 2020 to USD 162.8 billion by 2024, with a compound annual growth rate (CAGR) of 8.1% [5] - The market for high-performance network hardware (100G and above) is expected to grow from USD 14 billion in 2020 to USD 33.7 billion by 2024, with a CAGR of 24.6% [6]

转自：中国经营报 中经记者黎竹孙吉正北京报道 在前不久收官的"双11"活动中，运动户外成为最耀眼的赛道之一。其中，冲锋衣是不容忽视的存在，不 仅位列各大电商平台销售榜的前排，就连商场里的门店也把自家的冲锋衣摆在了最好的位置。 冲锋衣的火热在资本市场上也有所体现。近日，伯希和户外运动集团股份有限公司（以下简称"伯希 和"）再次向港交所递交上市申请，向"中国高性能户外生活方式第一股"发起冲击。早在今年4月，其就 正式向港交所递交招股说明书。招股书显示，2022年至2024年，伯希和累计卖出380万件冲锋衣，营收 复合年增长率为122.2%，主要以直接面向消费者（DTC）的多渠道模式销售产品。 业内专家认为，当前户外用品处于非常确定的增量市场。从长期来看，户外运动装备作为消费升级的赛 道，拥有充满想象力的市场空间。基于户外用品市场目前16%的年复合增长率，艾媒咨询CEO张毅认 为，像伯希和这类以DTC驱动全渠道触达的品牌，能够借势获得较快增长，但如何突破对线上渠道的过 度依赖，深化品牌认知，用线上线下渠道打造好护城河，仍是这类"爆红"品牌的必考题。 超级单品驱动增长 曾经只出现在专业户外场景中的冲锋衣，近两年迅速崛 ...

Core Viewpoint - The rise of "factory direct supply" marketing in 2024 is misleading consumers into believing they are saving money by eliminating middlemen, while hidden costs may still be passed on to them [1][20]. Group 1: Marketing Trends - In 2024, a marketing trend of "factory direct supply" is emerging across major e-commerce platforms and live streaming channels, promoting slogans like "source low prices" and "eliminate middlemen" [1]. - Consumers are drawn to the idea that removing intermediaries will lead to significant savings, but this perception is often incorrect [3]. Group 2: Misconceptions about Middlemen - The disappearance of middlemen is a facade; their functions and costs have not vanished but have been transferred to brands and consumers [3][5]. - Middlemen play crucial roles in product selection, storage, transportation, promotion, and after-sales service, which are now the responsibility of brands [5][7]. Group 3: Cost Implications - The costs previously borne by middlemen are now reflected in new forms, such as advertising and customer acquisition expenses, which ultimately increase product prices for consumers [9][11]. - In 2024, the customer acquisition cost for beauty brands has risen by 32.7% year-on-year, with monthly advertising budgets now accounting for 18%-30% of GMV, up from 15%-25% in 2023 [9]. Group 4: Live Streaming and Advertising Costs - Live streaming has become a significant area for hidden price increases, with commissions and fees for influencers often reaching 35% of sales, tripling in the last three years [11]. - Brands are increasingly spending on advertising to attract customers, with 2024 internet advertising revenue in China projected to reach 650.9 billion yuan, including 183.2 billion yuan for e-commerce ads [14][16]. Group 5: Consumer Awareness - Consumers are encouraged to be cautious of "low-priced" offers, as excessively low prices may indicate hidden quality issues [18][20]. - The narrative of "no middlemen" is often a marketing ploy, and consumers should remain vigilant to avoid falling into consumption traps [20][22].

Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Insights - The company reported a total revenue of 8.434 billion yuan for Q1-Q3 2025, representing a year-on-year increase of 3.49%. The net profit attributable to the parent company was 623 million yuan, up 31.48% year-on-year, while the net profit excluding non-recurring items was 647 million yuan, reflecting a 27.62% increase year-on-year [2][4]. - In Q3 2025, the company achieved a total revenue of 2.908 billion yuan, a year-on-year increase of 4.42%. The net profit attributable to the parent company was 226 million yuan, up 27.67% year-on-year, and the net profit excluding non-recurring items was 236 million yuan, an increase of 21.88% year-on-year [2][4]. Summary by Sections Financial Performance - The company's net profit margin for Q1-Q3 2025 improved by 1.57 percentage points to 7.39%, with a gross margin increase of 0.38 percentage points to 29.47%. The expense ratio decreased by 1.26 percentage points to 20.23% [5]. - For Q3 2025, the net profit margin rose by 1.42 percentage points to 7.78%, while the gross margin slightly decreased by 0.39 percentage points to 28.43%. The expense ratio also decreased by 1.46 percentage points to 19.12% [5]. Strategic Positioning - The company adheres to a strategy of regional deep cultivation and differentiated innovation, achieving alpha performance. It focuses on high-end fresh milk and active nutrition products, creating a competitive edge against leading dairy companies [6]. - The high-end product line caters to quality-sensitive consumers, while large-pack products meet cost-performance needs. The company strengthens its direct-to-consumer (DTC) supply chain system as a core competitive advantage [6]. Future Outlook - The company is expected to achieve net profits of 703 million yuan and 830 million yuan for 2025 and 2026, respectively, corresponding to current price-to-earnings (PE) ratios of 21 and 18 times [6].

Core Viewpoint - HOKA, a rising brand in the outdoor running market, is experiencing a slowdown in growth despite a strong past performance, with net sales growth of 11.1% reaching $634.1 million as of September 30, indicating a decline from previous quarters where growth exceeded 20% [1][2] Financial Performance - HOKA's revenue increased from $150 million in 2018 to $1.81 billion in 2024, achieving a six-year CAGR of 51% and increasing its share of parent company Deckers Brands' revenue from 8% to 42% [2] - The brand's sales growth was only 10% year-over-year for the quarter ending March 31, with previous quarters showing growth rates of 29.7%, 34.7%, and 23.7% [2][3] - Deckers Brands forecasts a low double-digit growth of 10%-15% for HOKA's sales in the current fiscal year due to cautious consumer attitudes and pressures from tariffs and rising product prices in the U.S. market [4][5] Market Dynamics - The competitive landscape is shifting, with HOKA facing pressure from brands like ANTA, which maintained a growth rate of 37.2% in the first half of the year, particularly in the Asia-Pacific region [3] - Changes in market environment and channel structures, including increased collaboration between major brands like Nike and top retailers, have impacted HOKA's wholesale channel performance [4] Brand Strategy and Future Directions - HOKA's growth model is transitioning, emphasizing brand establishment and channel efficiency as key factors for future success [6] - The brand is focusing on expanding its apparel line and increasing direct-to-consumer (DTC) sales, with plans to enhance its presence in the Asia-Pacific market [7][10] - HOKA has established a significant first-mover advantage in the Chinese trail running market, with a market share among the top three brands in terms of footwear worn in events [9] Retail Expansion - HOKA is actively expanding its retail presence in China, with a focus on flagship stores in major cities like Shanghai and Beijing, and has opened the largest brand experience center globally [11][12] - The brand's strategy includes collaborating with local retailers to penetrate second-tier markets, reflecting a broader trend of outdoor brands increasing their presence in high-end shopping centers [13][14] Consumer Trends - The Chinese outdoor sports market is characterized by a bifurcation in consumer preferences towards "high cost-performance" and "high quality" products, with sports brands becoming important lifestyle and value expression tools for the middle class [15][16] - The market is shifting from outdoor trail running to urban road running, increasing competition among mid-to-high-end running shoe brands [18][19]