Core Viewpoint - The article discusses the recent strategic shifts and developments of China State Construction Engineering Corporation's subsidiary, Zhongjian Yipin, in the real estate market, particularly in Beijing and Shanghai, highlighting its efforts to regain market competitiveness and enhance its operational capabilities [2][4][8]. Group 1: Market Activity and Strategic Moves - Zhongjian Yipin, previously aggressive in land acquisition, has shown a significant slowdown in the first five months of the year but has recently made notable purchases, including a residential land in Haidian for over 2 billion and another in Yangpu for over 3 billion [3][4]. - The company is expected to continue its aggressive expansion in Shanghai, following recent high-profile meetings with local government officials and real estate leaders [3][4]. - The marketing leadership has changed, with the appointment of Liu Hong, known for her strong performance in challenging markets, indicating a shift towards revitalizing sales efforts [5][7]. Group 2: Internal Restructuring and Talent Acquisition - Zhongjian Yipin has been undergoing significant internal restructuring, focusing on talent rotation and the introduction of new managerial talent to enhance market understanding and operational efficiency [8][10]. - The company has brought in experienced professionals from other leading firms, such as Wang Zhibin from Longfor, to strengthen its investment and operational capabilities [11][12]. - This internal transformation aims to create a more agile and market-responsive organization, reflecting a broader industry trend towards efficiency and customer-centricity [12]. Group 3: Development in Shanghai - Zhongjian Yipin has made substantial inroads in the Shanghai market, particularly in the Yangpu area, with successful projects like the "Hua Xin Fang" and "Wai Tan Yuan Zhu" that emphasize high-quality product offerings [14][16]. - The company has strategically positioned itself in the Yangpu waterfront area, aiming to enhance its brand presence and product quality in Shanghai [17][18]. - The ongoing efforts in Shanghai reflect Zhongjian Yipin's ambition to establish a strong foothold in one of China's most competitive real estate markets [17][18].