中档啤酒

Search documents
重庆啤酒陷高端化困局业绩再双降南区市场“失守”6亿增资子公司谋变
Xin Lang Cai Jing· 2025-08-18 01:33
Core Viewpoint - Chongqing Beer is experiencing its first-ever decline in both revenue and net profit in its mid-year performance, indicating significant challenges in the competitive beer market [3][5][6]. Financial Performance - In the first half of 2025, Chongqing Beer reported revenue of 8.839 billion yuan, a slight decrease of 0.24% year-on-year, and a net profit of 865 million yuan, down 4.03% year-on-year [3][5]. - This marks the first time in the company's history since its listing in 1997 that both revenue and net profit have declined simultaneously in a mid-year report [5][6]. - For the full year of 2024, the company also saw declines in revenue and net profit, with figures of 14.645 billion yuan and 1.115 billion yuan, respectively, representing decreases of 1.15% and 16.61% year-on-year [5][6]. Product Performance - High-end product revenue reached 5.625 billion yuan in the first half of 2025, showing only a marginal increase of 0.04%, while mid-range product revenue declined [4][7]. - The only segment showing growth was the economy product line, which saw a revenue increase of 5.39% to 196 million yuan [4][7]. Marketing and Sales Strategy - The company has invested heavily in marketing, hiring multiple celebrity endorsements, including Wu Lei and Fan Chengcheng, with sales expenses amounting to 1.333 billion yuan in the first half of 2025 [4][8]. - Despite these efforts, sales in the southern market, one of its core regions, fell by 1.47% to 2.478 billion yuan, indicating challenges in driving sales growth [9][10]. R&D and Future Outlook - Research and development investment has significantly decreased, with only 5.7819 million yuan spent in the first half of 2025, a drop of 50.12% year-on-year [11]. - The company plans to invest 600 million yuan to enhance its subsidiary in Foshan, aiming to improve its market competitiveness in the southern region [10].