Core Viewpoint - The original Ningbo TV station land, a pure residential plot in Haishu District, is set to attract significant attention from real estate companies as it offers a rare opportunity for development in the core area of Ningbo's old city [1][3]. Group 1: Land Details - The original Ningbo TV station land has a total area of approximately 39,100 square meters (58.65 acres) with a floor area ratio of 1.8, allowing for a total construction area of about 70,400 square meters [3][4]. - The land is characterized by strong livability and complete supporting facilities, making it a highly anticipated residential development project [3][8]. Group 2: Market Demand and Supply - Since 2020, there has been a scarcity of residential land in the core area of Haishu District, with only one residential plot sold in the train station area [8]. - The demand for housing, particularly for improvement needs, is significant, as evidenced by the competitive bidding for nearby plots, which attracted over 20 real estate companies [8][16]. - The upcoming land is expected to be positioned as a high-quality residential area, with the potential for flexible development options, including a combination of villas and small high-rise buildings [8][16]. Group 3: Location Advantages - The land benefits from excellent transportation links, being adjacent to Metro Line 2 and within close proximity to key urban resources such as hospitals, shopping centers, and cultural sites [12][14]. - The area is also home to several technology research institutes, which could attract a skilled workforce and increase demand for comfortable residential options [14]. Group 4: Market Trends - The residential market in Haishu District has seen a structural contraction in transaction volume, with an average annual transaction volume of approximately 170,000 square meters from 2023 to 2024, only 40% of the volume in 2021 [16]. - Despite the decrease in transaction volume, residential prices have continued to rise, indicating strong demand for high-end products [16]. - The upcoming land's strategic positioning in a supply-constrained market creates a unique opportunity for high-end residential development [16].