中青博联
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中青旅:“中青旅”品牌作为承载公司文化的主要载体,已深入渗透产品、服务、市场运作的各个环节
Zheng Quan Ri Bao· 2025-11-04 13:39
Core Insights - The company, as the first A-share listed travel agency in China and the first tourism-related listed company with a large central financial holding group background, has established a multi-product brand system over the years [2] Group 1: Brand and Market Position - The "China Youth Travel Service" brand serves as the core of the company's culture and has penetrated various aspects of product, service, and market operations, winning a broad customer base for its travel agency business [2] - The company has developed key sub-brands such as "Aoyou" for travel agency operations, "Wuzhen" and "Gubei Water Town" for scenic area operations, and "Zhongqing Bolian" for integrated marketing, enhancing its competitive edge as a comprehensive tourism service provider [2] Group 2: Strategic Advantages - The brand resource advantage is highlighted in the company's expansion of development space and strategic investment initiatives, showcasing its exceptional capabilities in the tourism industry [2]