Core Insights - Yingjia Gongjiu reported a revenue of 7.344 billion yuan for 2024, representing an 8.46% year-on-year increase, and a net profit of 2.589 billion yuan, up 13.45% from the previous year [1][2] - The company set a revenue target of 8.064 billion yuan and a net profit target of 2.866 billion yuan for 2024, which were not met in the previous year [2] - The overall gross margin improved to 73.94%, an increase of 2.92 percentage points compared to the previous year [1] Financial Performance - For 2024, Yingjia Gongjiu's revenue was 7.344 billion yuan, with a net profit of 2.589 billion yuan and a net asset value of 9.844 billion yuan, reflecting a 15.77% increase [1][2] - The company experienced a decline in revenue and net profit in Q1 2025, with figures of 2.047 billion yuan and 0.829 billion yuan, respectively, marking decreases of 12.35% and 9.54% year-on-year [5] Product Segmentation - The mid-to-high-end liquor segment generated 5.713 billion yuan in revenue, a 13.76% increase, with a gross margin of 81.07% [3][4] - Ordinary liquor sales fell to 1.290 billion yuan, down 6.53%, but with an improved gross margin of 57.93% [3][4] Management and Compensation - The chairman of Yingjia Gongjiu, Ni Yongpei, has been in his position since 2003 and received a salary of 1.054 million yuan in 2024, reflecting a 14.8% increase from the previous year [7][8]