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中国长城资产北京分公司与华润资产合作盘活丰台马家堡项目
Cai Jing Wang· 2025-11-18 03:08
Core Viewpoint - The signing of the cooperation agreement between China Great Wall Asset Management Beijing Branch and China Resources Asset Management marks the commencement of substantial operations for the Fengtai Majia堡 project, which is a shopping center covering over 60,000 square meters in Beijing [1] Group 1: Project Overview - The Majia堡 project is located in Fengtai District, Beijing, and encompasses a shopping center of over 60,000 square meters [1] - China Great Wall Asset Management Beijing Branch acquired the property rights through judicial debt recovery [1] Group 2: Partnership Details - China Resources Asset Management is a key platform for "special asset investment and operation" developed by China Resources Group [1] - The partnership will focus on providing asset renovation direction and operational planning suggestions based on the project's commercial brand positioning [1] Group 3: Operational Strategy - The agreement signifies the entry of the Majia堡 project into a substantial operational phase [1] - The collaboration aims to create a full-cycle revitalization model encompassing "asset debt recovery - renovation and restoration - operational enhancement - disposal and exit" [1]