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“硬件”不断升级、“软件”持续优化 各地景区实力“宠客”提升游玩体验感
Yang Shi Wang· 2025-10-05 11:49
Core Viewpoint - The tourism market is evolving from merely sightseeing to immersive experiences, emphasizing customer service and engagement to attract visitors during the holiday season [1][13]. Group 1: Tourism Experience Enhancements - Various scenic spots are implementing new initiatives to enhance visitor experiences, such as real-time crowd management systems and local cultural markets featuring intangible cultural heritage and local delicacies [1]. - In Beijing, a "free longevity noodle" event was organized to celebrate the holiday with visitors in a traditional manner [1]. - In Xinjiang, the local community celebrated the holiday with vibrant activities, including free barbecue offerings for tourists [2]. Group 2: Infrastructure and Service Improvements - In Suzhou, local schools opened their parking lots for free to alleviate parking difficulties for tourists [4]. - In Heilongjiang, measures such as increasing parking spaces and distributing winter supplies were introduced to ensure a better experience for visitors during the peak holiday season [5]. - The city of Yichun in Heilongjiang received 194,000 visitors in the first three days of the holiday, marking a 57.5% increase year-on-year, with local authorities implementing various measures to enhance visitor experience [7]. Group 3: Cultural and Immersive Activities - The Wuzhen scenic area introduced 18 free services, including umbrella rentals and pet care, to create a more immersive cultural experience for tourists [10][12]. - Special events like the "Zhaoming Moon Festival" and lantern walks were organized to allow visitors to fully experience the poetic and cultural essence of Jiangnan [12]. Group 4: Commitment to Quality Service - Tourist attractions are focusing on providing thoughtful services, such as offering raincoats and hot ginger tea to visitors caught in the rain, showcasing a commitment to customer care [13]. - The Ministry of Culture and Tourism is emphasizing the importance of service quality, safety management, and visitor experience in the ongoing evaluation of A-level tourist attractions [13].
多元文旅活动撬动“吃住行游购娱”全链条消费 “票根经济”带来新机遇
Yang Shi Wang· 2025-10-05 08:12
Group 1: Tourism in Heilongjiang Province - During the National Day and Mid-Autumn Festival holiday, Heilongjiang Province experienced a peak in tourist flow, with measures such as themed cultural products, additional parking spaces, and distribution of cold-weather supplies implemented to enhance visitor experience [1] - In Yichun City, the "Five Flower Mountain" reached its best viewing period, attracting 194,000 visitors in the first three days of the holiday, a year-on-year increase of 57.5% [3] - The city’s cultural and tourism department introduced various initiatives to ensure a positive travel experience for tourists [3] Group 2: Cultural and Tourism Activities in Sichuan Province - Sichuan's tourism market showcased numerous highlights during the holiday, with various cultural and tourism activities igniting consumer enthusiasm [6] - In Xichang, activities such as ancient-style parades and night light shows allowed visitors to experience a blend of ancient and modern charm, contributing to over 500 million yuan in tourism revenue in the first two days of the National Day holiday [8] - The "Dinosaur" parade in Zigong attracted nearly 40,000 visitors, featuring performances like Sichuan opera and acrobatics, alongside the debut of intelligent simulation dinosaur robots [10] Group 3: Economic Impact in Jiangxi Province - In Shangli County, a creative themed fireworks show drew 60,000 visitors, leveraging the flower cannon culture festival to stimulate comprehensive consumption across various sectors [11] - The fireworks show utilized advanced technology to create immersive experiences, enhancing the appeal of the event [13] - The county's initiatives linked fireworks tickets with dining, accommodation, shopping, and sightseeing, offering discounts at over 100 partner businesses, leading to an expected retail sales total exceeding 150 million yuan, a year-on-year growth of over 30% [15][17]