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新华都:近期发布了“麦点AI智能体矩阵”年度战略级AI产品
Zheng Quan Ri Bao· 2026-01-20 09:36
Core Viewpoint - The company is accelerating the implementation of AI in marketing and e-commerce since 2022, focusing on content generation, targeted advertising, and user behavior data analysis [2] Group 1: AI Implementation - The company has developed systems like "Zhi Zhu Xia," "Jiu Ai Zhi Xing," and "Jiu Ai Zhi Ku" to achieve precise targeting of customer segments and enhance marketing effectiveness [2] - The company is exploring the commercialization of new AI technologies through its recently launched "Mai Dian AI Intelligent Matrix" strategic AI product [2] Group 2: Partnerships and Collaborations - The company has established deep collaborations with major domestic and international e-commerce platforms such as JD.com, Tmall, Taobao, Douyin, TikTok, and Lazada [2] - The company serves leading fast-moving consumer goods clients including Luzhou Laojiao, Shanxi Fenjiu, Wuliangye, Kimberly-Clark, L'Oréal, Unilever, and Procter & Gamble [2] Group 3: Data Accumulation and Analysis - The company has accumulated cross-regional and cross-category e-commerce data and developed a GMV attribution model [2]
新华都(002264.SZ):暂未用于AI4S方向
Ge Long Hui· 2026-01-20 07:37
Core Viewpoint - The company is leveraging AI technology to enhance its core business in areas such as AI e-commerce and AI marketing, while not yet applying it to the AI4S direction [1] Group 1: AI Technology Application - The company has accumulated cross-regional and cross-category e-commerce data and GMV attribution models over the long term [1] - A system cluster has been integrated with AI large models, including products like "Zhi Zhu Xia," "Jiu Ai Zhi Xing," and "Jiu Ai Zhi Ku" [1] - The recent launch of the "Mai Dian AI Intelligent Matrix" represents a strategic AI product aimed at commercializing new AI technologies in client-facing applications [1] Group 2: Business Strategy and Future Focus - The company aims to maximize the value of its data assets by precisely reaching and converting target customer groups [1] - There is a focus on refined maintenance and operation of existing consumers [1] - The company will continue to monitor the latest developments in the AI field and actively seize trends in AI technology to accelerate the intelligent upgrade of the entire marketing chain [1]