Core Viewpoint - The participation of Leiling fresh lychee in the 2025 China-Eurasia Commodity Trade Expo in Xinjiang has generated significant interest and demand, showcasing the brand's potential for expansion in new markets [2][5][9]. Group 1: Company Overview - Leiling Town is recognized as a major production area for late-maturing lychee in Guangdong, with a total planting area of 44,000 acres [4][6]. - Leiling lychee has been exported to the North American market for 22 consecutive years and holds two national geographical indication trademarks: "Leiling Lychee" and "Leiling Wuye Lychee" [6][7]. Group 2: Market Response - The lychee showcased at the expo received positive feedback, with customers expressing that it is among the best lychee they have tasted [8][10]. - The exhibition area for Leiling lychee attracted continuous foot traffic, with many domestic and international buyers showing interest, particularly in the Guiwei variety [9][10]. Group 3: Sales and Marketing Strategy - To expand sales channels, Leiling lychee has participated in various promotional activities, effectively enhancing brand influence [13][14]. - The company reported receiving numerous orders even before the lychee was officially on the market, indicating strong market confidence [14][15].

Core Viewpoint - The event in Beijing for the drama "The Lychee of Chang'an" showcased fresh lychees from Leiling, Shantou, generating significant interest and positive feedback from attendees [2][3][11]. Group 1: Event Highlights - The event took place on June 9, featuring a tasting of lychees from Leiling, known as the "hometown of lychees in Eastern Guangdong" [2]. - Attendees expressed their enjoyment of the lychees, noting their rich flavor and crisp texture, leading to long queues at the tasting area [5][6][8]. - The event was well-received, with many fans and consumers praising the quality of Leiling lychees [11]. Group 2: Industry Impact - Representatives from the Leiling Lychee Industry Alliance and Shantou Tea Lychee Agricultural Technology Co., Ltd. participated, presenting varieties such as Wuye and Feizixiao [10]. - The event aimed to enhance the visibility and influence of Leiling lychees in first-tier cities, contributing to sales growth and farmer income [16][18]. - New farmers like Zhang Wenshan expressed pride in promoting their hometown's lychees and are motivated to share their stories through social media [14][15].