Core Insights - Lekker Sports has surpassed 2000 stores nationwide, becoming the first gym brand in China to achieve this milestone [2][4] - The company is narrowing the scale gap with international brands like Anytime Fitness and Planet Fitness, which have over 5000 and 2700 stores respectively [6] - Lekker's innovative business model, including 24-hour access, monthly payment options, and digital operations, has driven rapid user acceptance and expansion since its establishment in 2015 [6][10] Brand Matrix - Lekker has launched a multi-scenario brand matrix, with its core brand being the "National Gym" Lekker Fitness, and several sub-brands catering to various fitness needs [8] - The sub-brands include high-standard personal training centers (FEELINGME), large gyms (RECORE), specialized fitness centers (LOVEFITT), yoga studios (YOGA POD), and community training spaces (FitTribe) [8] - This strategic move aims to address the increasingly segmented user demands in the fitness market [8] Digital Infrastructure - The foundation for Lekker's multi-brand operation is its "industrial middle platform," which includes a digital system, standardized coach training, and a validated store partner model [10] - The company positions itself as an "industrial internet company," leveraging digitalization for precise supply-demand matching and standardized service delivery [10] - User data and feedback are continuously utilized to optimize service quality, contributing to Lekker's growth [10] Consumer Demographics - The primary consumer demographic for Lekker's fitness memberships is individuals aged 25-35, accounting for 56.8% of total personal training spending [10] - The fastest-growing segment is the Z generation (under 25), with personal training consumption increasing by 35.7% year-on-year, indicating a vibrant growth trend in China's fitness industry [10]