Core Insights - Lekker Sports has surpassed 2000 stores nationwide, becoming the first gym brand in China to achieve this milestone [2][4] - The company is narrowing the scale gap with international brands like Anytime Fitness and Planet Fitness, which have over 5000 and 2700 stores respectively [6] - Lekker's innovative business model, including 24-hour access, monthly payment options, and digital operations, has driven rapid user acceptance and expansion since its establishment in 2015 [6][10] Brand Matrix - Lekker has launched a multi-scenario brand matrix, with its core brand being the "National Gym" Lekker Fitness, and several sub-brands catering to various fitness needs [8] - The sub-brands include high-standard personal training centers (FEELINGME), large gyms (RECORE), specialized fitness centers (LOVEFITT), yoga studios (YOGA POD), and community training spaces (FitTribe) [8] - This strategic move aims to address the increasingly segmented user demands in the fitness market [8] Digital Infrastructure - The foundation for Lekker's multi-brand operation is its "industrial middle platform," which includes a digital system, standardized coach training, and a validated store partner model [10] - The company positions itself as an "industrial internet company," leveraging digitalization for precise supply-demand matching and standardized service delivery [10] - User data and feedback are continuously utilized to optimize service quality, contributing to Lekker's growth [10] Consumer Demographics - The primary consumer demographic for Lekker's fitness memberships is individuals aged 25-35, accounting for 56.8% of total personal training spending [10] - The fastest-growing segment is the Z generation (under 25), with personal training consumption increasing by 35.7% year-on-year, indicating a vibrant growth trend in China's fitness industry [10]

Group 1 - The core point of the article is that LeKe Sports has surpassed 2000 stores across over 40 cities in China, becoming the first gym brand in the country to achieve this scale [1] - LeKe Sports has been recognized in the "Top 100 Chain Enterprises in the Life Service Industry 2024" list published by the China Chain Store & Franchise Association [1] - Since its establishment in 2015, LeKe Sports has rapidly gained user recognition and achieved large-scale expansion through its innovative business model, which includes 24-hour access, monthly payment options, group classes, and digital operations [1] Group 2 - LeKe Sports has expanded its business footprint into more than 10 new cities, including Nanchang, Shijiazhuang, Taiyuan, Langfang, and Xianyang [1] - The company has launched a multi-scenario brand matrix, with its core brand "National Gym" LeKe Fitness, and several sub-brands catering to various fitness preferences and market segments [1][2] - The sub-brands include high-standard personal training studio FEELINGME, new generation large gym RECORE, specialized iron gym LOVEFITT, professional yoga studio YOGA POD, emerging market comprehensive fitness space Lightning Panda, and community training FitTribe [1]

多场景品牌矩阵是乐刻进入下一个发展阶段的重要布局。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 在 2025年4月14日成立十周年之际，乐刻 正式对外发布其多场景品牌矩阵。 这意味着 ，乐刻正通过多品牌布局，构建和完善其运动健康生态，以满足更多元化、细分化的用户 需求。经过十年发展，乐刻现已在全国 40个城市拥有近2000家门店，平台累计注册用户数超1400 万。 乐刻创始人兼 CEO韩伟表示，"我们希望通过更精准的品牌定位，提供社会价值、创造优质产能供 给、提高产业效率，覆盖更多运动场景，满足更多消费者需求，让更多人动起来。" 乐刻联合创始人兼联席 CEO夏东 进一步 指出，多场景品牌矩阵是乐刻进入下一个发展阶段的重要 布局 ， "随着用户需求的日益细分化，单一品牌难以全面覆盖各类运动场景偏好，我们基于对趋势 的判断，近年来开始系统性地孵化和布局多个子品牌。" 本次发布的品牌矩阵，以用户基础较广的 "国民健身房"乐刻健身为核心，同时延伸出多个子品牌。 其中，高标准私教馆"FEELINGME"全国门店数已近400家，是乐刻旗下第二个实现规模化的品牌； 新兴市场综合 ...