Core Insights - Lekker Sports has surpassed 2000 stores nationwide, becoming the first gym brand in China to achieve this milestone [2][4] - The company is narrowing the scale gap with international brands like Anytime Fitness and Planet Fitness, which have over 5000 and 2700 stores respectively [6] - Lekker's innovative business model, including 24-hour access, monthly payment options, and digital operations, has driven rapid user acceptance and expansion since its establishment in 2015 [6][10] Brand Matrix - Lekker has launched a multi-scenario brand matrix, with its core brand being the "National Gym" Lekker Fitness, and several sub-brands catering to various fitness needs [8] - The sub-brands include high-standard personal training centers (FEELINGME), large gyms (RECORE), specialized fitness centers (LOVEFITT), yoga studios (YOGA POD), and community training spaces (FitTribe) [8] - This strategic move aims to address the increasingly segmented user demands in the fitness market [8] Digital Infrastructure - The foundation for Lekker's multi-brand operation is its "industrial middle platform," which includes a digital system, standardized coach training, and a validated store partner model [10] - The company positions itself as an "industrial internet company," leveraging digitalization for precise supply-demand matching and standardized service delivery [10] - User data and feedback are continuously utilized to optimize service quality, contributing to Lekker's growth [10] Consumer Demographics - The primary consumer demographic for Lekker's fitness memberships is individuals aged 25-35, accounting for 56.8% of total personal training spending [10] - The fastest-growing segment is the Z generation (under 25), with personal training consumption increasing by 35.7% year-on-year, indicating a vibrant growth trend in China's fitness industry [10]

多场景品牌矩阵是乐刻进入下一个发展阶段的重要布局。 本文为IPO早知道原创 作者｜ Stone Jin 微信公众号｜ipozaozhidao 在 2025年4月14日成立十周年之际，乐刻 正式对外发布其多场景品牌矩阵。 这意味着 ，乐刻正通过多品牌布局，构建和完善其运动健康生态，以满足更多元化、细分化的用户 需求。经过十年发展，乐刻现已在全国 40个城市拥有近2000家门店，平台累计注册用户数超1400 万。 乐刻创始人兼 CEO韩伟表示，"我们希望通过更精准的品牌定位，提供社会价值、创造优质产能供 给、提高产业效率，覆盖更多运动场景，满足更多消费者需求，让更多人动起来。" 乐刻联合创始人兼联席 CEO夏东 进一步 指出，多场景品牌矩阵是乐刻进入下一个发展阶段的重要 布局 ， "随着用户需求的日益细分化，单一品牌难以全面覆盖各类运动场景偏好，我们基于对趋势 的判断，近年来开始系统性地孵化和布局多个子品牌。" 本次发布的品牌矩阵，以用户基础较广的 "国民健身房"乐刻健身为核心，同时延伸出多个子品牌。 其中，高标准私教馆"FEELINGME"全国门店数已近400家，是乐刻旗下第二个实现规模化的品牌； 新兴市场综合 ...