Core Viewpoint - Leshan is enhancing its cultural tourism consumption market by introducing innovative experiences and diverse dining options for the upcoming Spring Festival, aiming to attract younger consumers and promote local specialties [9][15]. Group 1: Cultural and Tourism Innovations - Leshan has launched a series of new cultural tourism projects, including an immersive night tour featuring traditional performances and local cuisine, to create a vibrant festive atmosphere [9][14]. - The city is promoting a theme of "Fireworks in Jiajia City, Celebrate New Year in Leshan," offering 76 cultural tourism consumption options, including local delicacies and popular tourist spots [9][15]. - The "Leshan Night Tour" has become a significant attraction, with performances drawing crowds of over ten thousand attendees per show [14]. Group 2: Dining Trends and Consumer Behavior - There is a noticeable shift towards ordering takeout for New Year's Eve dinners, with many residents opting for convenience and quality over traditional home-cooked meals [11][12]. - Restaurants in Leshan are responding to this trend by offering a variety of pre-set dinner packages, with prices ranging from 698 yuan to over 1,000 yuan per table, indicating high demand for these services [11][12]. - The "Cloud Kitchen" initiative, featuring live cooking classes by renowned chefs, has gained significant traction, with over 500,000 views, showcasing the city's culinary heritage [12]. Group 3: E-commerce and Online Integration - Leshan is integrating e-commerce into its festive offerings, with over a hundred local products available for online purchase, facilitating convenient access to traditional goods [14][15]. - The collaboration between local businesses and online platforms is highlighted by the introduction of pop-up stores and live-streaming events, enhancing consumer engagement and experience [15]. - The emphasis on online and offline synergy is a key characteristic of this year's New Year consumption, reflecting a modern approach to traditional festivities [15].