Core Viewpoint - The event "马不停蹄·相'芋'乐昌" is a cultural festival focused on rural emotions, showcasing local agricultural products and promoting the integration of youth culture with rural tourism [2][4][6]. Group 1: Event Overview - The festival took place on December 31, 2025, in Lechang City, featuring various activities such as IP group parades, artistic performances, cultural displays, product exhibitions, and interactive experiences [2][3][5]. - The theme "春风得意马蹄乡" emphasizes the emotional value and cultural significance of local agricultural products, aiming to create a regional brand memory [4][6]. Group 2: Activities and Engagement - The event included eight major segments, such as immersive experiences, themed markets, and outdoor activities, designed to enhance interaction and engagement among participants [13][15]. - Special features included a healing collection station, a pressure transformation training camp, and a local wisdom heritage museum, all aimed at providing a unique experience for visitors [13][14]. Group 3: Agricultural Promotion - The festival highlighted local specialties, with a focus on the black pearl water chestnut, which has seen significant production growth, with 1,000 acres cultivated and sales nearing ten million [21][22]. - A live-streaming area was set up to promote local products, facilitating direct sales and enhancing market reach [22]. Group 4: Cultural Significance - The event celebrated the historical significance of Lechang's agricultural products, particularly the water chestnut and taro, which have been cultivated for hundreds of years and are recognized for their quality [31][32]. - The festival aims to strengthen the brand influence of "Lechang Taro" and "Lechang Water Chestnut," contributing to rural revitalization and high-quality agricultural development [33][35].

在销售与流通环节，乐昌已构建起成熟的"田间到餐桌"通道——依托冷链物流体系，新鲜采挖的香芋可 在12小时内送达珠三角核心城市及香港市场；借助2021年启动的国家级电子商务进农村综合示范项目， 电商直播、特色网店等渠道更将其远销至东南亚地区，甚至带动当地马蹄等其他农产品接到东欧订单， 产业辐射效应持续扩大。 国庆吃点啥——广东丰收特产赏味弹牙的鲜货、肥美的海产、香甜的水果……这个国庆长假，让味蕾带 路，奔赴南粤大地的丰收盛宴！山野田间瀚海里，时令风物，每一口都是家乡的味道，更是"百千万工 程"绘就下的丰饶。 南方都市报、南都大数据研究院与您一起寻味，国庆吃点啥？看这里！ 秋分刚过，晨光下的芋田里一片忙碌。一颗颗形似炮弹的香芋被农户们从土里翻出，随即加急分拣、打 包，赶在国庆前发往市场。 这颗让村民忙得欢喜、市场争相抢购的香芋，正是韶关的"顶流"——乐昌香芋。作为国家地理标志产 品，它年产量约4.8万吨，是乐昌"中国香芋之乡"的实力代言，更是广东"百千万工程"浇灌出的"土里金 疙瘩"。如今，它已走出广东，远销东南亚等地区。 乐昌人懂香芋，更会种香芋：亚热带季风气候提供充足光照，近年来探索"香芋与马蹄轮作"模式，搭 ...