Core Insights - Shaoguan's agricultural sector is making significant strides with the recent international certifications for its poultry industry, marking a notable achievement in food safety management and opening doors to international markets [2][3] - The city has successfully exported agricultural products to 22 countries and regions, with a 37.5% year-on-year increase in export value in the first half of 2025 [2] - Shaoguan is enhancing its agricultural branding and marketing strategies, aiming to create 50 nationally influential agricultural brands by 2026 [4] Agricultural Development - Shaoguan has established a robust agricultural foundation with 1 national and 25 provincial modern agricultural industrial parks, leading the province in the number of provincial parks [3] - The city is leveraging media to connect industries, markets, and consumers, enhancing the visibility of local agricultural brands [3][4] Export and Market Expansion - The recent certifications for the poultry company signify a leap in Shaoguan's food safety standards, facilitating access to the EU and other international markets [2] - The successful export of unique products like the "Lechang Sweet Potato Pork Balls" marks a breakthrough in Shaoguan's export capabilities [6] Brand Building and Marketing - Shaoguan has developed 217 "Yue" branded agricultural products, ranking third in the province, and aims to deepen brand development further [4] - The city is innovating its marketing strategies, with a focus on e-commerce, resulting in a projected online retail sales growth of 66.4% in 2024 [4] Tourism and Agricultural Integration - The integration of agricultural and tourism resources is a key focus, with initiatives to promote rural tourism and enhance consumer engagement [7] - During the recent holiday period, Shaoguan saw a significant increase in tourist numbers and revenue, showcasing the vitality of its agricultural-tourism integration [7]