6月12日晚，由南京市人民政府主办的"Hello南京·读'宁'千遍不厌倦"2025南京文化旅游节在玄武湖 景区启幕，现场发布《南京市促进入境旅游发展十条措施》，推出百场文商体旅融合促消费特色活动， 全面展现南京文旅高质量发展新成果，向海内外游客发出诚挚邀约。本次南京文化旅游节将一直持续至 7月11日。 近年来，南京入境游市场蓬勃发展。作为本次南京文化旅游节的重要内容，开幕式上发布《南京市 促进入境旅游发展十条措施》，从激励旅行社引客入宁、支持入境交通渠道拓展、做强入境研学旅游市 场、扶持高端会奖旅游项目、构建多维度营销网络、强化数字营销与平台合作、深化区域协同与资源整 合、优化入境通关与交通网络、构建便利化消费生态、打造国际友好体验环境等十个方面，进一步促进 我市入境旅游发展，加快推进重要国际旅游目的地建设。 南京市文化和旅游局联合南京报业传媒集团共同策划推出的"2025最美南京City Walk线路荐选活 动"也正式启动。本次活动以"金陵四十八景""山水城林""烟火百味""灯火璀璨"等南京文旅特色为主题，构 成"传统+现代"的全景式城市文旅图鉴，为市民游客提供全新的南京文旅体验。活动将持续至今年12月 31 ...

Core Points - The 2025 Nanjing Cultural Tourism Festival will be held from June 12 to July 11, 2025, with the theme "Hello Nanjing: Read 'Ning' a Thousand Times Without Tiring" to showcase rich cultural tourism resources and focus on inbound tourism [1] - The festival will feature the release of the "Ten Measures to Promote Inbound Tourism Development in Nanjing" and will include over a hundred activities that integrate culture, commerce, sports, and tourism to stimulate consumption [1][2] - A mobile "Le You Card" will be distributed to inbound tourists, serving as a digital pass with features like quality network access, convenient payment, smart travel, and worry-free accommodation [1] Inbound Tourism Development - The festival will include a series of youth study tours inviting international and domestic youth to engage in activities that promote historical and cultural understanding [2] - The inbound tourism market in Nanjing has seen significant growth, with 580,000 overnight inbound tourists in 2024, marking a 69.2% year-on-year increase, and tourism foreign exchange income reaching $790 million, up 12.1% [3]

Core Viewpoint - Nanjing is launching a "Le You Card" specifically designed for inbound tourists to enhance their travel experience by providing convenient access to various services and benefits through digital technology [1][2] Group 1: Product Features - The "Le You Card" allows inbound tourists to use their passports or other entry documents to access digital identity, consumption, and rights, facilitating a seamless travel experience in Nanjing [1] - The card offers a minimum of 30GB of free data upon activation, catering to tourists' needs for connectivity upon arrival [1] - It provides three duration options (7, 15, or 30 days) starting from 70 yuan, and can be obtained at major Nanjing Mobile service centers or through international travel agencies [1] Group 2: Connectivity and Payment - Holders of the "Le You Card" benefit from comprehensive 5G-A network coverage across Nanjing, enhancing their online experience [2] - The card supports payment through Alipay, WeChat, and international credit cards, allowing for convenient transactions in shopping and dining [2] - It integrates with the "Nanjing Transportation Card," enabling easy access to public transport with a simple tap of the phone [2] Group 3: Additional Benefits - The card provides exclusive check-in channels and discounts at partner hotels, improving the accommodation experience for tourists [2] - Tourists can enjoy a one-stop solution for online reservations, ticket purchases, and entry to popular attractions, eliminating the need to queue [2] - The card also offers innovative experiences such as 5G-A enabled smart tourism, including AR historical reconstructions and real-time language translation services [2]