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蔚来四季度盈利的底气,到底是什么?
21世纪经济报道· 2025-10-24 13:49
Core Viewpoint - NIO aims to achieve profitability in Q4, which is seen as a testament to the operational efficiency and management capabilities of the team [1][17] Sales Performance - NIO's overall sales exceeded 30,000 units in August and further increased to 34,749 units in September, marking a year-on-year growth of 64% [3] - In the third week of October, NIO's weekly deliveries surpassed 10,600 units, indicating a monthly delivery capacity that could exceed 40,000 units [4] - The successful launch and delivery of the ET9 and the new ES8 have created a strong demand and solid inventory, contributing to the sales growth [4][6] Production Capacity - NIO is systematically increasing production capacity, with the monthly capacity for the ET9 set to rise from 10,000 to 15,000 units starting in October, while the new ES8 will also gradually increase to 15,000 units [6] - The total production capacity across NIO's three brands is expected to approach 56,000 units, with average monthly sales projected to rise from 35,000 in Q3 to 50,000 in Q4 [6] Product Strategy - NIO's pricing strategy has been restructured, with the ET9 priced below 300,000 yuan, breaking market expectations for large three-row electric SUVs [9] - The new ES8 targets the 400,000 yuan price range, enhancing market competitiveness while maintaining a strong product lineup [9] - NIO's focus on large electric SUVs addresses consumer demand for spacious and comfortable vehicles, with the ET9 and ES8 offering significant advantages in passenger and cargo space [10] Technological Advancements - NIO's extensive investment in technology over the past decade, exceeding 60 billion yuan, has resulted in nearly 10,000 patents, enhancing the competitiveness of its products [12] - The company's charging and battery swap network has become a core advantage, with over 8,303 charging and battery swap stations established nationwide [12] Organizational Efficiency - NIO has optimized its organizational structure and project management, significantly improving product development and delivery efficiency [13] - The company's long-term commitment to core principles, combined with short-term market adaptability, has positioned it for success [13] Market Positioning - NIO is redefining the "high-end new energy" market landscape, with the ET9 and new ES8 serving as pivotal products in this transition [17] - The company is seen as a pioneer in the large three-row pure electric SUV segment, addressing a previously unmet consumer demand [16]