Core Viewpoint - The article discusses the resolution of a public controversy involving Li Auto, China Automotive Research, and Dongfeng Liuzhou Motor, highlighting the implications of the incident on brand visibility and industry dynamics [4][11][29]. Group 1: Incident Overview - On August 6, 2025, a joint statement was released by Li Auto, China Automotive Research, and Dongfeng Liuzhou Motor, addressing the collision test incident involving the Li Auto i8, with both Li Auto and China Automotive Research apologizing [4]. - The incident generated significant online attention, with over a hundred related topics on Weibo and cumulative reading exceeding one billion [11][12]. Group 2: Impact on Brands - The incident notably increased the visibility of Li Auto and China Automotive Research, while Dongfeng Liuzhou Motor, which was indirectly involved, saw a surge in search interest, with a 25-fold increase in search volume on Baidu [12]. - Dongfeng Liuzhou Motor's Douyin account gained nearly 30,000 new followers in a single day, with average live stream viewership reaching 243,000, a 13-fold increase compared to the previous month [12]. Group 3: Marketing and Industry Dynamics - The article highlights a trend in the automotive industry where brands leverage unexpected events for marketing, as seen with the significant increase in visibility for brands like Dongfeng Liuzhou Motor following the incident [18][19]. - Experts suggest that the incident presents an opportunity for Dongfeng Liuzhou Motor to enhance its market share in the commercial vehicle sector, emphasizing the importance of capitalizing on such unexpected visibility [28]. Group 4: Future Considerations - The article raises concerns about the unresolved questions surrounding the collision test, indicating that the public discourse may continue as the core issues remain unaddressed [31][32]. - It emphasizes the need for companies to balance the pursuit of visibility with ethical considerations and genuine consumer needs, suggesting that maintaining a strong value proposition is crucial for long-term trust [32].