Core Insights - The "home" emotional economy experienced a significant surge during the 2026 Spring Festival, with hotel bookings in non-scenic counties increasing by over 60%, and some cultural counties seeing growth exceeding 400% [1][2] - This trend reflects a shift in consumer behavior towards local experiences, driven by emotions such as belonging and relaxation, as well as practical factors like extended holiday periods and improved transportation [1][2] Group 1: Emotional Economy Dynamics - The emotional economy is characterized by concentrated emotional release during holidays, heavily reliant on the festive atmosphere and long breaks [3] - Factors such as compensatory consumption and seasonal emotions are linked to the sustainability of income growth, indicating a lack of stable purchasing power throughout the year [3] - The emotional economy is also influenced by the need for local experiences, as urban residents seek alternatives to crowded city life, leading to a demand for unique, culturally rich experiences [2][3] Group 2: Sustainability and Future Prospects - Maintaining the high intensity of the "home" emotional economy year-round is unrealistic; however, strategies can be implemented to extend its impact [4] - Suggestions include optimizing holiday structures to create more frequent short breaks, establishing continuous support policies for cultural tourism, and enhancing infrastructure to improve consumer experiences [4] - Long-term support for the emotional economy requires activating rural resources and reforming land use policies to facilitate the flow of resources and people back to rural areas [4][5] Group 3: Economic and Social Implications - The "home" emotional economy represents a scattershot release of domestic demand, reflecting urban and rural residents' pursuit of belonging and quality experiences [5] - While it may not significantly impact overall economic volume, it plays a unique role in enhancing quality of life, stabilizing social emotions, and optimizing spatial patterns [5] - The vitality of the emotional economy throughout the year depends on the flow of resources and industrial support, transforming festive experiences into daily interactions in urban-rural integration [5]