中新网银川7月11日电 题：宁夏打造六大"宁字号"品牌 绘就乡村文旅振兴新图景 中新网记者 李佩珊 宁景百村、宁味千碗、宁选好礼、宁韵百宿、宁遗百坊、宁艺好戏……最近，宁夏正以六大"宁字号"乡 村文旅品牌为笔，饱蘸地域特色之墨，在乡村振兴的画卷上挥毫泼墨。从生态村落的绿意盎然，到非遗 工坊的匠心传承；从特色美食的烟火氤氲，到文艺演出的欢声笑语，一幅产业旺、生态美、文化兴的塞 上乡村新图景正徐徐铺展。 宁夏民宿 一景。 宁夏文旅厅供图 八宝茶。 宁夏文旅厅供图 产业赋能 点燃乡村发展"新动能" 产业兴则乡村兴。"宁字号"品牌以"一村一品"为锚点，从多维度深挖乡村文旅价值，全链条赋能乡村文 旅发展，在贺兰山阙下、六盘山深处正书写产业振兴的生动实践。 宁选好礼，以创意设计激活农产品的文化属性，打造"可带走的宁夏记忆"，给农产品披上文化霓裳。石 嘴山市东永固村的枸杞田，如今变身"杞动田园"景区。游客坐着彩绘枸杞主题的观光小火车穿梭田间， 在生态餐厅品尝枸杞宴，临走时还能拎走"会讲故事"的枸杞礼盒。这种"农产品+文化+体验"的模式，让 当地枸杞售价提升3倍，2024年带动500余名村民参与种植、加工、导游等全链条工作， ...

Core Viewpoint - The core of intangible cultural heritage (ICH) transmission lies in cultural inheritance, which is its intrinsic value. The focus should be on preserving and promoting cultural connotations rather than merely pursuing economic benefits through commercialization [1][2][4]. Group 1: Current Trends in ICH Transmission - There is a noticeable trend of excessive commercialization in ICH transmission, leading to the reduction of ICH to mere consumer symbols. This trend often overlooks the cultural value behind these traditions [1][3]. - Some regions have turned ICH projects into "internet celebrity check-in points" or "fast-moving consumer products," simplifying traditional skills into assembly line-style handcrafts, which diminishes the understanding of the historical and cultural significance behind these crafts [1][2]. - The focus on consumer-driven transmission can yield short-term economic benefits but ultimately erodes the cultural foundation of ICH, reducing it to hollow commercial gimmicks [1][4]. Group 2: Importance of Cultural Inheritance - Each ICH item carries specific cultural genes of a region or ethnicity, embodying the wisdom and spirit of ancestors. For instance, traditional opera forms like Peking Opera and Kunqu not only represent artistic expressions but also encapsulate traditional Chinese cultural values [2][3]. - Institutions like the Palace Museum are effectively using exhibitions, academic lectures, and documentaries to convey the stories behind ICH projects, enhancing public recognition and pride in traditional culture [2][3]. Group 3: Collaborative Efforts for ICH Transmission - Various organizations should take the lead in supporting ICH protection and transmission through policy support and funding, encouraging academic research and cultural exchange [3][4]. - ICH inheritors need to maintain cultural integrity while innovating transmission methods, utilizing new media platforms to showcase the production processes and cultural meanings of ICH [3][4]. - Society at large should engage in ICH cultural transmission through volunteer services and public awareness campaigns, with educational institutions and businesses playing a role in promoting ICH [3][4].

Core Points - The "New" Public Summer Care Service has been launched to support children of new employment groups, rural left-behind children, and migrant children, aiming to provide hope during the summer [1] - The service has cumulatively served 6,000 people over the past three years and is included in the 2025 government livelihood projects, with 104 summer care classes established across 56 towns and streets this year [1] - The program has received support from local enterprises, enhancing the quality of summer activities for children and addressing parents' concerns about childcare during the summer [1] Summary by Sections Service Overview - The Public Summer Care Service aims to provide comprehensive support for children's summer activities, ensuring safety and educational engagement [1] - This year, the service has expanded in both quantity and quality, with new courses added to meet diverse needs [1] Community Involvement - Local enterprises have actively participated in supporting the service, contributing resources to enhance children's summer experiences [1] - Parents express relief and satisfaction with the service, highlighting its role in ensuring children's safety and well-being during the summer [1] Educational Content - The summer care classes will offer a variety of courses, including knowledge expansion, interest cultivation, and safety education [1] - New and engaging courses have been introduced, such as traditional culture experiences, science experiments, and outdoor learning activities, promoting a well-rounded educational experience [2]

Core Insights - The "Grassland New Chapter · New Future of Cultural Tourism" event in Inner Mongolia aims to promote high-quality development in the cultural tourism sector, integrating culture and tourism at various levels [1][2] - The event features the launch of the first batch of Inner Mongolia's tourism famous counties and various new tourism products, including "Self-driving the Grassland · Living in Inner Mongolia" [1] - The main venue, "Tianxia Yellow River First Village," showcases a blend of traditional village elements with modern tourism experiences, enhancing visitor engagement through diverse activities [1] Group 1 - The event is organized by the Inner Mongolia Cultural and Tourism Department and Baotou Municipal Government, emphasizing the strategic deployment of high-quality cultural tourism development [1] - The opening ceremony included the release of tourism products and action plans aimed at integrating cultural, tourism, and agricultural sectors [1] - The venue features a 195-acre traditional village area that integrates local cuisine, cultural experiences, and leisure activities to attract visitors [1] Group 2 - The event includes a non-heritage cultural and creative tourism product market, connecting various regions through themed tours and interactive experiences [2] - Baotou City will host a series of cultural and sports activities, such as the 2025 China Baotou Street Dance Open and a dragon boat race, showcasing the city's rich cultural resources [2] - Innovative products like "non-heritage blind boxes" and "non-heritage experience packs" are introduced to appeal to modern consumers [2]

高考结束后不久，广东省河源市的高中毕业生颜漫青凭借准考证，在广州正佳极地海洋世界享受了门票 优惠。 随着全国中高考结束，"准考证经济"正撬动2025年文旅消费热潮。同程旅行发布的《2025高考毕业热门 旅游指南》显示，高考结束至志愿填报前的"空档期"，高中毕业生旅游预订热度同比激增137%。 广州正佳文旅集团旗下多个场馆为毕业生提供门票5折优惠。该集团副总裁李鹏表示，虽然门票优惠会 在短期内拉低单客收入，但通过吸引大量对价格敏感的毕业生群体，可以实现"以量补价"，更重要的 是，年轻游客热衷分享出游体验，能进一步提升品牌影响力和公众好感度。 安徽省黄山市黟县十大景区对毕业生推出"凭准考证免门票"政策（不含二次消费），有效期至8月31 日。徽黄旅游集团营销总监胡维民表示，虽然景区门票收入有所减少，但可通过消费者餐饮、住宿、购 物等二次消费创收。为此，集团还推出了研学课程和非遗体验等丰富产品。 河南老君山景区同期也推出毕业生免票政策。河南省老君山文旅集团副总经理周向毅表示，此举重在优 化游客结构与长期品牌建设。"现在景区消费趋势整体趋于年轻化，我们希望借助这一政策与年轻人建 立持续联系"。 颜漫青告诉记者，刚刚毕业 ...

Core Insights - The "post-examination economy" is experiencing a surge in consumption across various sectors, including skill training, leisure, and cultural tourism, following the conclusion of the 2025 college entrance examination [1] - Demand is driven by students seeking to reward themselves after years of hard work, while parents are eager to celebrate their children's achievements, leading to increased spending on travel, electronics, and experiences [1] - Supply-side factors include businesses and institutions offering tailored promotions and discounts to attract recent graduates, enhancing the emotional value of purchases and further stimulating consumption [1] Demand Side - Students are looking for ways to relieve stress after intense study periods, leading to increased interest in travel, new gadgets, and skill acquisition [1] - Parents are willing to spend significantly to celebrate their children's graduation, often expressing that the money spent is well worth it [1] Supply Side - Various sectors, including shopping malls, tourist attractions, and training institutions, are capitalizing on this trend by providing exclusive benefits for high school graduates, such as discounts and free gifts [1] - The market is seeing a shift towards more personalized and diverse consumption patterns, with a growing preference for sports equipment, emotional dining experiences, and cultural exploration activities [1] Consumption Trends - The post-examination consumption landscape is evolving, with a notable shift from traditional electronics to a wider array of products and experiences, including outdoor adventures and cultural heritage activities [1] - Celebratory gatherings are becoming more intimate, with small family meals and gatherings gaining popularity over larger, more extravagant celebrations [1] Market Regulation - There is a call for rational consumption amidst the rising spending, with concerns about excessive expenditures on post-examination activities, prompting discussions on the need for responsible consumer behavior [2] - The "post-examination economy" is recognized not only as an economic trend but also as a cultural phenomenon reflecting societal values regarding education and future aspirations [2] - Regulatory bodies are urged to enhance market oversight to prevent unhealthy consumption practices disguised as part of the "post-examination economy," ensuring a healthy market environment [2]

新京报讯（记者周怀宗）6月2日，来自全球10余个国家和地区的50名旅行商代表齐聚京西门头沟，考察"古道寻踪 ·非遗体验之旅"精品线路。据悉，这是2025北京入境旅游发展大会的实地踩线活动，门头沟区通过沉浸式文化体 验，向国际旅游业界展现北京建设"中国入境旅游首选地"的独特资源优势与服务能力。 旅行商代表齐聚京西。门头沟区委宣传部供图 据介绍，"古道寻踪·非遗体验之旅"是门头沟区文化和旅游局聚力打造的精品旅游线路。线路依托京西古道文化， 将景区、高端民宿集群、文化创意产业园等核心点位连为一体，为游客提供沉浸式文化之旅。 记者了解到，门头沟区将加速推进旅游服务体系建设，集中建设一批微循环道路、停车场、观景平台、餐饮酒 店，实施景区解说词提升和导游人才队伍培优工程，全面优化文旅基础设施和服务水平、丰富游客休闲体验、延 长游客停留时间、带动二次消费和过夜消费，提升文旅发展的承载力、吸引力、影响力和带动力，为入境旅游创 造更加优质的承载环境和服务体验。 "我们将以此为契机，持续优化产品供给、提升服务品质、深化交流合作，让更多境外游客发现京西之美，为北京 建设'中国入境旅游首选地'注入强劲的'门头沟动能'。"门头沟相关负 ...

转自：龙头新闻·黑龙江日报 双节叠加，亲子游市场迎来热潮。携程报告显示，亲子家庭成为端午出游的主力军，亲子订单占整体旅游订单的25%。哈药六版画博物馆、东北虎林园、哈 尔滨融创乐园、伏尔加庄园、北方森林动物园、哈尔滨极地公园、波塞冬旅游度假区、松花江索道成为热门目的地。 在哈尔滨极地公园，端午节与"六一"儿童节的氛围完美融合，呈现了一场极地奇幻之旅。作为园区王牌表演，极地白鲸水下表演焕新亮相，保育员身着古风 服饰，在中国风的配乐下与白鲸翩翩起舞，共同演绎国风版"海洋之心"。游客们沉浸在视听盛宴中，掌声与欢呼声此起彼伏。此外，1比1复刻的意大利阿尔 贝罗贝洛"蘑菇小镇"与摩洛哥舍夫沙万"蓝色小镇"，让游客们仿佛置身童话世界。来自长春的游客张女士兴奋地说："没想到在哈尔滨就能看到如此逼真的 世界著名景观，孩子们开心极了！" "家门口"畅享海岛度假 文｜龙头新闻·黑龙江日报 刘莉 李爱民 今年端午节与"六一"儿童节不期而遇，"尔滨"各大旅游景区景点精心策划丰富多彩节日活动，让家长和孩子们度过了一个难忘的假期，也为市民和游客呈现 了一场视觉与听觉的双重盛宴。 "尔滨"热度不减。携程6月2日发布的《2025年端午旅游报 ...

Group 1: Tourism Development - The Dragon Boat Festival activities in Zhenyuan County, Guizhou, are aimed at enhancing tourism experiences, with plans to attract over 10 million visitors by 2025 [1] - Zhenyuan has a rich historical background with over 120 cultural heritage sites, contributing to its reputation as the "Oriental Venice" [1] - The county is organizing a series of dragon boat races and cultural activities to promote the integration of sports, culture, and tourism [1] Group 2: Football Promotion - The "Village Super" football event in Rongjiang County is designed to enhance local and campus football, driving holiday consumption and economic growth [2] - The "Village Super" series has attracted over 7.6 million visitors in 2023, with a target of over 9.4 million in 2024 and 10 million by 2025 [2] - A strategic plan has been established to develop a three-tiered football event matrix, aiming for 600 events and 40,000 participants annually by 2030 [3] Group 3: Strategic Planning - Rongjiang County is prioritizing football as a key development strategy, integrating it with cultural and tourism initiatives [4] - The county's leadership emphasizes the importance of strategic planning to transform visions into reality [4]

□ 张珺肖甜 到酒店遛狗，这也行？ "这家酒店挨着体育公园，遛狗很方便。房间内的地垫、水碗、玩具一客一送，干净卫生，十分贴 心。"不久前，一名网友在社交媒体上分享了自己携宠入住东太湖大酒店宠物友好房的感受，引起了大 家的好奇和讨论。 "宠物友好房很畅销，尤其年轻人，争相来打卡体验。"苏州市吴江区旅游协会会长、东太湖大酒店总经 理范金培介绍，在多元化的市场需求下，酒店业正面临重重挑战，经历着深刻变革，必须推出个性化消 费场景，来吸引更多不同类型的客人。 推出宠物友好房业务，折射出吴江酒店业谋求转型的探索。记者在走访时看到，从提供高品质住宿餐饮 服务，到如今满足文化探索、细节服务、情绪价值等沉浸体验需求，如何"突围"成为当地酒店从业者热 议话题。 直面挑战，激活转型新动力 实际上，挑战和转型已经成为常态。 作为一家拥有32年历史的地方国资酒店，吴江宾馆位于城市核心地段，交通便捷，在酒店市场上一直保 持良好口碑。今年年初，在吴江宾馆中庭，新开了一家上海三联书店。这家书店集书籍、文创、餐饮、 零售等多元业态于一体，为传统酒店增添了袅袅书香。新设书店，以文化赋能经营，只是吴江宾馆创新 求变的一个缩影。"面对行业的种种挑 ...