【新华微评·万马奔腾开新局：火爆文旅燃动活力中国】国内出游1.42亿人次、总花费超847亿元。 元旦假期，文旅市场人气火爆：冰雪旅游持续升温，非遗体验更加多彩，"互相串门游""南北互跨游"热 度不减……火热的文旅市场，照见流动中国的生机与活力，也折射出内需的巨大潜力。新的一年，让我 们解锁更多新模式，创造更多新场景，以文化滋养精神家园，让文旅添彩美好生活，共赴心中的诗与远 方。 【纠错】 【责任编辑:王雪】 ...

元旦假期广州累计接待游客超630万人次 中新网广州1月4日电 (记者 程景伟)广州市文化广电旅游局3日晚通报称，据初步测算，2026年元旦假期 广州累计接待游客超630万人次，实现文旅消费超57亿元。 元旦假期，广州推出精品演出、新派潮玩、乐游景区、文博展览等板块超过500场文旅活动，点燃花城 跨年热情，文旅消费热度攀升，尽显千年商都的现代魅力。携程等多家在线旅游平台数据显示，广州位 列国内游热门目的地、入境游热门目的地前三位，旅游人次和旅游消费排名全国前列。 广州各大景区纷纷焕新升级，推出新项目，打造新体验，吸引游客纷至沓来。其中，海心沙引入INNO 嘉年华，推出十余项大型游乐设备、近百个互动游戏摊位、100家美食品牌、50个国际"快闪店"，轮番 上演音乐会与跨界艺术表演，为游客提供一站式消费场景，元旦假期吸引游客约10万人次。 同时，广州塔启动新年艺术季活动，举办全运会吉祥物巡游，新年夜点亮城市中轴；永庆坊推出的非遗 体验、文创市集、西关风情及古树广场乐队演出，充分展示老城新彩魅力；北京路深厚的历史古迹、潮 流潮玩，集广府演艺与烟火美食，交融古今玩法，给游客带来了丰富的体验。 此外，广州各大文博场馆巧筑文 ...

Group 1 - The upcoming New Year's holiday in 2026 is expected to see diverse travel experiences, with people choosing various ways to celebrate, such as enjoying snow in the north or warmth in the south [1] - There is a significant increase in interest for travel destinations, with a 150% week-on-week rise in searches for "New Year good places" and nearly a 5-fold increase in booking volume compared to the same period last year [2] - Young people, particularly those born in the 1990s, are the main demographic for travel, accounting for 40% of bookings, with a 17% increase in average spending on travel experiences [2] Group 2 - Staying in homestays with friends and family has become a popular trend for New Year's celebrations, with bookings for standalone homestays increasing by 140% year-on-year, and the 2000s generation making up 52% of these bookings [3] - Various regions are enhancing their homestay offerings to create a unique New Year experience, incorporating local culture and traditions into their services [3] - Cultural and experiential tourism is on the rise, with interactive experiences allowing visitors to engage with historical narratives and local customs, such as in the Qingming Riverside Landscape Garden in Henan and the "Seeing Minnan" theme park in Fujian [4]

"旅居迪庆·雪域香格里拉"冬季冰雪主题推介会12月15日在云南省迪庆藏族自治州举行，活动通过旅居推介、文化展演、授 牌颁证等形式，向全国游客发出"在雪域秘境中体验'始于山水、归于烟火'的旅居生活"的诚挚邀约。 陶缘居主题民宿旅居图书室获得授牌（12月15日摄）。新华网发 同时，迪庆州打造了香格里拉市尼西乡汤堆村等旅居试点区域，游客可住进带地暖的藏式庭院，在亲手制作尼西黑陶、学 做土锅鸡等体验中深度感受迪庆生活美学。 此外，活动现场还为陶缘居主题民宿旅居图书室授牌，并向15位来自户外、文旅、摄影领域的大V代表授予"探索荣誉使 者"称号，邀请他们以亲身经历和独特视角，共同传播迪庆冬日的动人风景与温暖故事。（完） 据介绍，今年冬季，迪庆州以"旅居"为核心，以"冰雪"为纽带，以"非遗"为底蕴，重点推出"旅居香格里拉，静享雪域慢生 活""玩转冰雪运动，点燃冬日激情""邂逅非遗暖冬，感受文化温度"三大主题体验，让游客在雪域中放松身心、于冰雪运动中释 放活力、在非遗传承中触摸温暖。 据了解，目前，迪庆州已构建起"优质旅居配套+核心冰雪资源+深度非遗体验"的冬季文旅新模式，拥有设施完善的七星雪 滑雪场，还有石卡雪山、普达措、 ...

0:00 相较于动辄一两个月的寒暑假，雪假虽短，意义却长。这个短暂的"逗点"，见证教育理念的转变，在孩子们漫长的成长道路上，标注出一段属于冬日的欢乐 体验。 "和好朋友一起滑雪特别开心，我们约定好了，这个雪假每天都来。"雪假第一天，阿勒泰市实验小学学生董其烨便和朋友早早来到将军山国际滑雪度假区， 体验滑雪的乐趣，并约好了接下来的行程安排。 "雪假首日热度堪比每年春节高峰期。"将军山滑雪学院校长李霞介绍，当日上午就有来自阿勒泰地区各县市、乌鲁木齐的千名青少年前来滑雪。 在乌鲁木齐，丝绸之路滑雪场同样人气高涨，滑雪板一"板"难求。丝绸之路滑雪场副总经理李嘉曦说，雪假第一天，该滑雪场的人流量便超过了2万人，远 超平日。 (图片来源：新华社) (图片来源：新华社) (图片来源：新华社) 教育不限于课堂，成长不止于书本。雪假既是积极响应探索春秋假的政策号召，也是"双减"推行后，新疆结合地方资源禀赋，将教育从传统学校课堂引向广 阔天地的一次生动实践。 今年，新疆乌鲁木齐市、阿勒泰地区的中小学生迎来首个"雪假"。假期安排在12月1日至5日，加上前后2个周末，满打满算可连休9天。 雪场驰骋、研学实践、错峰出游……在9天小长假 ...

■【小标题】"雪"力全开！乌鲁木齐雪假激活冰雪经济 ■【小标题】阿勒泰雪假落幕 中小学生解锁成长新体验 12月7日，新疆阿勒泰地区首个雪假正式落幕，作为覆盖阿勒泰地区7.3万名中小学生的创新举措，雪假以"学生为核心、家庭为纽带、游客为延 伸"的多元模式，将冰雪运动、文化研学等丰富活动串联成线，既让阿勒泰冬季旅游热度攀升，又促进冰雪经济与素质教育深度融合。 ■【小标题】我国冰雪装备制造乘"冬"风向新生长 近日，新疆乌鲁木齐市首个中小学生雪假落下帷幕。在这次雪假里，冰雪"冷资源"加速转化为经济"热资产"，带动全市冰雪旅游、住宿、餐饮等 领域热度攀升。滑雪市场成为本次雪假的消费主场地。 首个雪假虽已结束，乌鲁木齐冰雪经济仍将持续发力。整个雪季还将举办160余项冰雪特色活动，涵盖滑雪赛事、非遗体验、社火灯会等，配 合"雪假畅玩文旅惊喜六条"等政策支持，冬季冰雪旅游消费热度将不断升温。 据《中国冰雪产业发展研究报告》显示，今年我国冰雪产业规模将突破万亿元大关。随着冰雪运动的普及和科技创新深化，我国冰雪装备制造正 成为推动冰雪经济持续增长的新动能。 统筹：李杰 王健 李佳琳 编辑：赛娜 记者：姜明明 白志强 阿曼 韩玲 ...

本报记者 梁傲男 12月1日至12月5日，新疆乌鲁木齐市、阿勒泰地区等地开始试行首个"雪假"，加上前后两个周末，假期可长达9天，一场 围绕冰雪主题的消费热潮正迅速展开。 为充分承接这一政策红利，乌鲁木齐市文化广播电视和旅游局发布《冬季雪假嗨玩指南》，整合景区、滑雪场、旅行社等 多方资源，推出涵盖冰雪运动、非遗体验、文化研学等多个类型的文旅产品，并搭配实施多重优惠。 同时，乌鲁木齐推出全方位的冰雪旅游服务。在滑雪运动上，丝绸之路山地度假区、白云滑雪场等六大滑雪场面向全疆中 小学生免票，并配套多项优惠。"雪假"期间，乌鲁木齐还将举办第23届丝绸之路冰雪风情节、冰雪运动会、主题书画展、"冬 韵芦草沟 冰雪嘉年华"等系列活动。非遗体验也将同步开展，包括非遗展、金石篆刻、雕版拓印等，让传统文化可触可感。 深圳市华美酒店管理顾问有限公司首席知识官、旅游酒店行业高级经济师赵焕焱对记者表示，"雪假"实践，是对国家"优 化学生假期安排"政策的有益探索，当地通过雪假等举措营造浓郁的冰雪运动氛围，以全民参与的方式传承当地的冰雪文化， 将为冰雪经济可持续发展提供重要的地方经验。 在朱克力看来，新疆和吉林的"以假促游"模式，具备向其他 ...

Core Viewpoint - The introduction of "snow holidays" in various provinces aims to promote winter sports and cultural activities among students, enhancing their physical and mental well-being while boosting local tourism and related industries [2][5][6]. Group 1: Implementation of Snow Holidays - Jilin Province has established a "snow holiday" from December 3 to 7, 2025, for compulsory education students, ensuring it does not overlap with winter and summer vacations [2]. - The policy includes free access to designated ski resorts and ice rinks for students, along with discounts for accompanying parents, to encourage participation in winter sports [2][3]. - Schools are instructed not to conduct any classroom teaching or assign homework during the snow holiday, allowing students to fully enjoy their time off [3]. Group 2: Encouragement of Participation in Activities - The Jilin education authorities encourage schools to organize sports and cultural activities related to winter sports, promoting student engagement in outdoor experiences [3]. - In Xinjiang, the "snow holiday" is designed to motivate students to participate in research, sports events, and family outings, enhancing their social and physical development [5]. Group 3: Tourism and Economic Impact - The introduction of snow holidays is expected to stimulate a surge in winter tourism, with various discounts and promotional activities planned across ski resorts and cultural sites [5][6]. - In Urumqi, ski resorts are offering free access to students, and additional services such as discounted equipment rentals and free lessons are being provided to enhance the experience [6]. - Airlines are experiencing a significant increase in bookings during the snow holiday period, with Southern Airlines reporting a 51% and 99% increase in flight reservations from Urumqi and Altay, respectively [7][8].

Core Insights - Xinjiang has introduced a winter holiday policy for primary and secondary schools, leading to increased travel demand during the "snow holiday" period [1][2] - The "snow holiday" aims to encourage students to engage in cultural and physical activities, promoting overall health and well-being [1][4] Group 1: Travel Demand and Market Response - The "snow holiday" has significantly boosted family travel, with hotel bookings increasing nearly threefold and flight bookings more than doubling compared to the previous year [2] - Popular travel agencies are experiencing high demand for transportation tickets, indicating a vibrant family travel market [2] - Many families are opting for trips to southern cities or exploring local attractions, showcasing diverse travel preferences [2][3] Group 2: Tourism Products and Activities - Various cultural and sports activities are being organized, including the 23rd Silk Road Ice and Snow Festival and themed exhibitions, enhancing the winter tourism experience [3][4] - Xinjiang's tourism authorities have launched a comprehensive range of winter tourism products, including ice sports, cultural experiences, and educational programs, with multiple discounts available [2][3] Group 3: Educational Integration and Community Engagement - The "snow holiday" serves as a platform for integrating ice and snow themes into educational curricula, promoting hands-on learning experiences [4][5] - Alashan region is offering free admission to various attractions for students and has introduced discounted accommodation rates, further encouraging participation [4][5] - Local educational institutions are developing immersive programs that combine cultural, scientific, and physical activities, enhancing the educational value of the holiday [6][7] Group 4: Economic Impact and Future Prospects - The introduction of the "snow holiday" is expected to invigorate Xinjiang's tourism sector, addressing seasonal challenges and creating a winter tourism consumption window [6][7] - The policy is anticipated to fully leverage high-quality ice and snow resources, expanding the market for diverse winter tourism products [7]

Core Insights - The article highlights a significant surge in the consumption of intangible cultural heritage (ICH) in China over the past two years, driven by changing tourism demands and a mismatch in supply [1][5][10] - ICH projects have transformed from being overlooked to becoming highly profitable businesses, with examples of substantial revenue generation from various ICH initiatives [3][4][15] Group 1: Market Trends - In the first half of 2025, the volume of "ICH" related content published reached 145.7% of the total for 2024, indicating a growing interest in local flavors, folk customs, and traditional crafts [1] - Popular ICH projects like the Quanzhou hairpin flower, Huizhou fish lantern, and Nanhai dragon boat racing have gained significant public attention this year [2][13] - The demand for ICH experiences is driven by a shift in traveler preferences towards cultural and experiential tourism rather than traditional sightseeing [12] Group 2: Revenue Generation - Notable revenue figures include Tangshan Banquet generating 160 million yuan from local ICH snacks, and the Zigong Lantern Festival earning 212 million yuan from ticket sales over 112 days, showcasing the financial potential of ICH projects [4][20] - The Yanbian Korean Ethnic Park, focusing on cultural photography and ICH experiences, attracted 3.98 million visitors and also surpassed 100 million yuan in revenue [20] Group 3: Business Model Evolution - Successful ICH projects follow a commercial iteration path from non-standard goods to standardized products, emphasizing quality and immersive cultural experiences [21][25] - The Tangshan Banquet exemplifies this model by integrating local ICH snacks into a cohesive cultural experience, significantly boosting sales [22][24] - The self-contained ecosystem of the Zigong Lantern Festival illustrates how ICH can serve as a marketing platform for local businesses, enhancing brand visibility and market reach [25] Group 4: Digital and Platform Strategies - Major digital platforms like Douyin have strategically promoted ICH projects, such as the Huizhou fish lantern, leveraging data analytics to identify and amplify trending topics [26][28] - OTA platforms like Ctrip are also investing in ICH experiences, creating unique offerings that combine traditional skills with modern tourism [29][31] - The article suggests that cities should capitalize on digital trends to promote their ICH projects effectively, ensuring they can handle the resulting influx of interest and revenue [31]